The Year of the Visual Web (TOTW: 1.21.2013) (9 posts)

  • Happy Monday, everyone!
    Starting today, I’ll be posting the TOTW on Mondays. Sundays are often difficult days for me to put together a new topic and I’m not always on my computer. (Oh, the horror!)
    So, I’m going to stop pretending and back-dating them and instead just plan to publish them on first day of the “business week.”
    Of course, I chose to do this on a national holiday here in America!
    On a personal note, I’m a very proud dad today! My oldest daughter who is 10 is in Washington D.C. where she’ll be riding a “giraffe” unicycle with 39 of her classmates as part of the inauguration parade. 
    So that’s cool. :)
    But back to business…
    This year has been called the year of the visual web. We’ve seen that pictures do well in Facebook’s timeline. Pinterest has exploded and shows no sign of slowing down. Despite some missteps on the privacy side, Instagram is hugely popular.
    How will you be using visuals in your own social media marketing this year, either still or moving images?

  • @rich-brooks Good morning Rich! I have added visual quotes to my association’s Facebook quotes. I use images to promote our member webinars on Twitter and Facebook. Last year I started the Pinterest account to capture all those wonderful infographics and this year I hope to use it to better promote our conference. The association’s communication committee is planning to expand our use of YouTube as well. I will probably cross promote via other platforms. Still visual will be balanced with trying to make things more mobile friendly.

  • Hi Folks.

    This is funny as I ran across an article on this very thing this weekend — A Web Without Words

    The article, which by it’s very nature, proves the title is in error, has a lot more words than images.  It’s the pot calling the kettle black. I guess that’s why they made the text so small (almost unreadable) as they considered what they were saying to be not noteworthy. ???

    Yes, visuals are wonderful and from the very first info-graphic we’ve been enthralled with putting images (and words) together to make a great big article in visual form.  As for the stats reported in the article – one of those does not refer specifically to images. I’d also be willing to bet that at least 3/4 of the images (or more) uploaded to FB are family photos and not images to inform. I digress. 

    Visuals are great and we all use them as much as possible.  However, I don’t think they can possibly replace language completely.

    I already use images, albeit images do not replace language (in my book, as stated).  I know nothing about video (really, NOTHING) so this year, instead of thinking about it for a whole new year (I talked and thought about it all LAST year, and the same the year before that, yikes!) So, my goal is to learn what I can about making and editing video for the web. 

    Visual is wonderful and I will continue to use visual images whenever I can to enhance articles and messages where appropriate. The mentioned platforms (FB, Pinterest, Instagram) make sharing photos easy so that is what most folks are doing and did from the start.  However, FB was not a platform for biz from it’s roots. 

    I did not mean to tear down someones article with this, but I don’t agree with all that was stated, though some very good points were made – if you can see them well enough to read them.

    @rich-brooks – good choice for AOTW. I was corn-fused sometimes when you did it the other way – backdating. It made me think I was missing something, somehow!

    Eileen 

  • @supereb I know very little about video as well (though I can post ‘em!). Guess I should add that to my post-conference to-do list. I am trying to get video snippets from conference speakers in order to promote it better. Given I love poetry and dabble writing it myself, I still prefer words :)

  • HI @kc_kreative

    Yeah, I got a little carried away. We communicate through language and even though a picture can be worth a thousand words – this does not work for gaining knowledge.  Me too, I love the words!  Plus, SEO depends a LOT on the words used in all parts of a website. 

    I can post video too – but that’s about all. Heh.

    Eileen :D

  • Zuckerberg set the bar when cover images went to 851 x 315. Our goal is to use images that help define the end-users lifestlye. what we need is clickable links with the images

    @Rich Brooks In a former life having followed 2 cheerleader daughters from the World Cup to the Sugar Bowl I know what a rush it is :-)

  • HI @mitch-rezman — 

    I agree that clickable would be better – I wonder if I could do that with my image mapper program and it would stay with the image.  I’ve done image mapping for a lot of graphics on websites and use two different methods (program packages) depending on the need, to do that, but both require separate code.   

    @rich-brooks - I sometimes have a one track mind – Do you have pics of your daughter on the giraffe? Would love to see those. :D (there’s a visual for you!) 

    Eileen 

  • I particularly think infographics are a great way to create content. I still don’t use it but plan to do it in the near future. 

    Photographs are still going and are a great way to engage with the audience. Video is also a key factor but I feel it is good when you can afford to make it look good enough, not talking about a great filming production, but enough to be pleasent to be seen, good audio, branded (of course). 

  • im there!!! pictures  fit us like a glove…we are heavy on pinterest too….  yesterday i we sold a  nice  big  piece of  furniture   in about  10 minutes  from a facebook  picture…it  really works..

    i can see how   wonderful   video  would  be but we havent  done that yet… i did see this one  yesterday on my timeline from  one of my likes and a customer too…….a fabulous lakeside  resturant  had a  polar bear   swim  at their place and put it on  you tube….and  linked it to their  facebook…it  was  great.laughing  screaming, ambulances,  scuba gear, big   heavy guys   doing  cannonballs,  girls in dresses,  groups of   girls  dressed alike……  showed  about  100 people   jumping into the  icy water….im  sure   all of them   reposted it   on  their pages…


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