E N Brown
said 5 months ago:
Morn’n’ @jon-hartley @annfurnivall —
Although I don’t recommend it for everyone some automation is necessary and can even help you with communications. Planning can be the hardest thing to wrap your mind around when thinking “social” because it seems so mechanical. But it works if you practice and find the right tools.
Have you done your homework? Automating Twitter has been the easiest for me and it has really paid off – yes, I still have to spend some time there for interactions (daily) but I also gain valuable followers regularly as a result. I can keep it clean easily with all the tools that are provided at Twitter along with a few outside tools too.
FB is a family matter for me – I check it several times a week seriously and post once a week (or so) at my biz network there. The questions I get at FB are for free advice so that is not a great place for me to hang my hat. I used to mentor a lot, but don’t do that much anymore. Free does not pay the bills.
Pinterest I use for fun and as a means of bringing some (not a lot) of traffic to a few websites.
Google+ is a must so am going for the gold on that one. Still figuring out some of the features implemented in the past few months. Although I was in on the beta, G+ has been updating and changing rapidly. This can be confusing at times but will be ongoing for some time until they hit on (with all our suggestions) the right mix.
What I do to stay current – I do use Hootsuite but not to a huge extent. For the most part, I utilize the custom toolbar in Chrome to hit on and peruse SM places each day. I just run across those links several times during the day to keep up. LinkedIN is listed there too.
The biggest thing to do — get to know each platform so your visits can be short and productive. If you figure out that one is much more productive than another, you’ve figured out which one will be your goldmine. But that does not mean you should not still show your face at all the majors.