I own a social media marketing business, so I not only do my own social media marketing, but everybody else’s! While I do not outsource my own content writing and publishing (yet), I do outsource it on behalf of several of our clients (they know this and approve it).
I had a situation in May/June where several very large, time-consuming projects “collided” all at once, and there just weren’t enough hours in the day to get everything done. So I hired two excellent people to help for a month. It was painful to spend the money to hire them, but I’ve worked with them before so didn’t need to train them. They just stepped in and did the job with excellence, and their help allowed us to continue serving all our clients without missing a beat. Plus, I kept my sanity intact. Kind of.
I am learning that I can’t do it all, and that outsourcing is a very wise investment — there are so many talented people out there who are so much better than I am at certain things… and they need jobs. Why not hire them?