said 1 year, 2 months ago:
@vincentedwards, I’ve got to agree with you. I’ve heard the term “relationship marketing” applied to social media. And building a relationship does take time. There’s no way to automate it & in order to be successful it takes an ongoing presence. I think the same applies to a degree with products, although they are different ~ at least if you think of larger, main line brands.
I’ve been doing a cross of automation & “showing up”. Focusing on the full showing up at Facebook, automating Twitter at this point. But on Facebook, I make sure I spend time every day, perhaps a 1/2 hour to browse my news feed, comment & like.
@maureendenny, you’ve got some serious questions Along with my main job doing web design I teach a series of web marketing classes for small business owners & frequently get asked the same questions.
The way I keep up is 3 fold:
1: Subscribe to several blogs/sign up for several newsletters (SME is a great place to start & the people that guest post on their blogs are also great to follow). Not that you have to read every post that comes out, but you’ll train your eyes to skim & pick up the most important pieces & then slow down to digest a meatier piece or two.
2: When some of the true leaders offer a webinar, take it. I’ve been a part of some where it’s beyond a sales pitch, but depending on who it is & how they do it they provide valuable info even is pitching their service.
3: Find someone to share what you’re learning with. As they ask questions, it will make you think through what you’ve learned & in your explanation many times things will click & stick in your brain better. I’m not saying teach a class, but share with a friend or business colleague.
Because I’m in a field that requires me to keep up more than the average business owner, my simple answer to a question like that is “total immersion” ~ of course I follow it up with a longer description with details.
Making time for all of it? I’m working with a business coach for the first time in my business career this year. They’ve helped me think through the process of identifying the times of day that my brain clicks best for high payoff activities. In-between these times – 1st thing in the morning, just before lunch & before I wrap up in the evening I’ve got 30 minute slots for low payoff activities. I’ll give myself 10-15 min. during those times to engage.
I’m not blogging yet, but when I do I’ll be following the ideas that @deereinhardt shared with you :~) An editorial calendar is a must & I’ll probably be roughing my blog posts in for the month on a single day so I’m not diddling along all month long. If you take what she’s outlined, it will work for you. The biggest challenge is keeping the line between Facebook for personal & Facebook for business separate.