Joan Muschamp (Fagnani)
said 1 year, 1 month ago:
Many of us find content a challenge because we overthink it…I used to do that, and now I’ve gotten a few strategies in place that help. Time is a barrier, especially if you don’t like to write or aren’t quick to expand a thought
Here are some of the things I’ve learned to handle content better:
repurpose things you’ve done - take a presentation, teleseminar, whitepaper, brochure and see how many things you can morph it into–especially a series of blog posts (or vice versa). These all tie in nicely to use social media to generate traffic
When I get an idea, particularly when I’m driving or walking the dog, I call my free conference call line and start a recording. I spill my thoughts and then it gets transcribed (ideally outsourced). This can be very helpful if you don’t like to write, and hire a ghost writer–you have the idea and expertise and they create something for you to review.
Comment on someone else’s blog–link back to yours and write a quick post with something extra
If you have a business that can really use case studies, then include a project outline as part of your business process. The PM then outlines basic details, and your writer can start plugging things into a your basic outline. Depending on the length of the project, the writer schedules phone meetings to interview the PM and/or key participants in the project, ideally including the client. Once the project is wrapped, it’s done. Usually you have a testimonial buried in there as well! this might be able to be turned into a speaker presentation, webinar, teleseminar or more…The biggest trick is making this an ongoing part of the engagement, so that the writer/marketer is involved all along and can also form relationships. plus if the project hits a snag, they are aware. Sometimes those interim challenges will become huge benefits if the project gets back on track!
those are just a few ideas.