Small Business | Forum « The next BIG thing!!

The next BIG thing!! (11 posts)

Topic tags: early adopter, social media trends

Casey Valiant said
1 year, 5 months ago:
Are you a bleeding-edge kind of person? Or do you sit back and wait till the hype dies down to adopt the next big thing? How long does it take you (or your organization) to jump on the band wagon?
I’m particularly interested in those who don’t have ‘Social Media’ on their business card but who use it as part of their overall strategy to market their business. Not that I don’t appreciate the opinions of social media experts, consultants, televangelists and super-epic-rock-stars… I just expect that it is your job to be the driver of the band-wagon. You better be on the cutting edge!
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Johnny Gaspar de Alba said
1 year, 5 months ago:
Personally I have always been a SUPER EARLY ADOPTER! The “The-night-before-early-adopter” kind. I am the CMO of the largest Cable-TV company in Mexico, and we have been using #SocialMedia for a long time!
But Google+ taught me a lesson… I got an invite as soon as it was launched (I have to ask MANY Googlers for one through asmallworld.com which has been an AWESOME Social Network for me… but that’s another post) As soon as I got my invite… I “invited” all of my Channels and created profiles even before reading about the “No-Companies” policy… Of course… we know what happened… my profiles were shut-down and my few hundred followers lost… I should have waited a little while before rushing in…
I just recently opened our first Google+ Page, but only with our Sports Channel ”TVC Deportes“.
We are going to wait just for a little while before creating the rest of our profiles… maybe untill Hootsuite adds support for them on the Pro Plan
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Susan Wright-Boucher said
1 year, 5 months ago:
Hi Casey, I’m usually an early adopter. I was early into G+ and have now created a business page there. I just heard that Twitter is rolling out business pages – I’ll be watching for the roll out to get in right away.
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Mickey Murphy said
1 year, 5 months ago:
I don’t think that being an early adopter is necessarily the best thing to be. Like @jgdealba ‘s experience if you jump before looking you can lose time and resources. I think it is important to watch and study the new developments and when you are able to develop a strategy that has a reasonable likelihood of success then try it out.
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Al Remetch said
1 year, 5 months ago:
I’m an early adopter for many things like Google Plus and this page. I have a feeling that Google Plus is really going to show it’s potential this year.
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Casey Valiant said
1 year, 5 months ago:
@swrightboucher how do you decide which things to adopt early as part of your SM strategy and which things to safely ignore?
Susan, @jgdealba , and @alremetch How long do you devote resources to a new platform before you decide whether to continue developing (asked another way, if you were one of the first on MySpace, when did you decide to abandon it)?
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Casey Valiant said
1 year, 5 months ago:
@michaelmurphy good insight. I’ve never really been an early adopter. It took me three years to get a Facebook profile.
In one of the only instances of early adoption I created a G+ account early on. However, since then, I’ve touched my G+ account only a handful of times since I started it. @alremetch I’d be interested to know your thoughts on G+ potential.
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Susan Wright-Boucher said
1 year, 5 months ago:
@caseyvaliant – The first thing I ask myself is whether the new platform fills a need I or my clients have. Second thing I look for is buzz among my demographic. I’ll usually give it a shot if either apply. Most don’t make it past the 3 month mark with me – one such is Ecademy. It’s not scientific – but that’s the way I do it.
Thanks for asking.
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Valerie Joy Deveza said
1 year, 5 months ago:
@caseyvaliant I’m usually an early adopter but I do check if my time investment would be worth it. I always look whether my target audience is using it.
I think we don’t need to be an early adopter or what so ever on any social media websites. I believe that social media is about listening to your target audience and providing them something that is valuable to them. And as long as you are providing value to them getting shared and visible out there would be a lot easier.
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Al Remetch said
1 year, 5 months ago:
@caseyvaliant I’m working on full blown presentation and will let you know. But your right, it isn’t very compelling right now but I’m sure it will be.
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Casey Valiant said
1 year, 4 months ago:
@swrightboucher @valeriejoydeveza I think you two hit the nail on the head. It really is about the customer. If they are using it, you probably should look into it.
Thanks!
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