Small Business | Forum « The New PR Strategy

The New PR Strategy (8 posts)

Topic tags: marketing, PR, promotion

Jordan Smallwood said
1 year, 4 months ago:
How do you guys feel PR has evolved for small businesses with the advent of social media and a greater customer demand for transparency?
@jordanrunsit | # | Top
Jenifer Swanson said
1 year, 4 months ago:
Call me naive but i’m hoping it levels the playing field and consumers will realize quality and service are more important than cheap. In my industry the quality of products anymore is pitiful, from round bottomed vases with fat seams to corsage pins that bend easily and heads fall off. Hopefully bad reviews and customer awareness will change this trend and/or create new manufacturers and marketing opportunities.
@jeniferswanson | # | Top
Frederic Gonzalo said
1 year, 4 months ago:
@jordanrunsit Great question, Jordan. I think the biggest change is that there is now no such thing as time to reflect and react if and when a situation arises. Businesses need to plan for crisis ahead of time, deliver consistent quality customer experience and be ready for real-time marketing.
PR is no longer about “pushing” press releases, following up with media writers or bloggers. Everyone is a potential publisher now, with user-generated content sites, i.e. Yelp, TripAdvisor. Even companies can become their own publishers, creating content through blogs, social media, emails, etc.
A great resource for real-time marketing and PR is author David Meerman Scott. Check out his site: http://www.davidmeermanscott.com/books/real-time-marketing-pr/
Cheers,
@fredericgonzalo | # | Top
Charlyn Shelton-Social Media Interpreter said
1 year, 4 months ago:
I think small businesses need to incorporate social media into part of their marketing strategy or they won’t have a business 5 years from now! 96% of the colleges are not even issuing emails addresses anymore. How will these business market to the under 40 customers without social media?
Just my 2 cents worth.
http://www.linkedin.com/charlynshelton
@charlynshelton-socialmediainterpreter | # | Top
Scott Bush said
1 year, 4 months ago:
To be honest, press releases are so outdated. Most press releases are issued to try and generate hype, not actually inform. Building content that informs, educates and entertains is how PR should be viewed in 2012, and with that, pushing it out on social channels gives your brand so much more value.
@sbush | # | Top
Jordan Smallwood said
1 year, 4 months ago:
@sbush I couldn’t agree with you more. I believe press releases are quite outdated and typically don’t even generate mass attention. The average consumer is much more informed with the advent of virtually everything being present on the internet. I believe PR strategies need to be reformed to the point where they, like you said, inform, educate, and entertain.
@jordanrunsit | # | Top
Frederic Gonzalo said
1 year, 4 months ago:
@jordanrunsit Thought you might like this post on the power of transparent marketing on Jay Baer’s blog today. A great read, along the lines of this topic thread.
Cheers,
@fredericgonzalo | # | Top
Jordan Smallwood said
1 year, 4 months ago:
@fredericgonzalo Appreciate it!
@jordanrunsit | # | Top