said 1 year, 4 months ago:
@jordanrunsit Great question, Jordan. I think the biggest change is that there is now no such thing as time to reflect and react if and when a situation arises. Businesses need to plan for crisis ahead of time, deliver consistent quality customer experience and be ready for real-time marketing.
PR is no longer about “pushing” press releases, following up with media writers or bloggers. Everyone is a potential publisher now, with user-generated content sites, i.e. Yelp, TripAdvisor. Even companies can become their own publishers, creating content through blogs, social media, emails, etc.
A great resource for real-time marketing and PR is author David Meerman Scott. Check out his site: http://www.davidmeermanscott.com/books/real-time-marketing-pr/