It is a long article but worth the time to read it. The third paragraph of the first page made me say “wow” out loud.

I launched my business about six months ago, and I have rewritten the website copy on my Home and About pages several times. Coming from a corporate background, it’s taken awhile for the human element to come out in my writing. When I was an Executive Assistant supporting officers of global companies, I had to be very professional and not get caught up in the water cooler talk and I kept my personal life private. Now that I’m an entrepreneur working to establish my KLT (Know, Like, Trust) factor, I need to share that part of my life in social media. So far I have shared bits and pieces, yet I know I will share more with time as I become more comfortable.

When I attend networking events, I put myself in the mindset of having conversations and developing relationships with the persons I meet rather than trying to sell my services. My clients chose to work with me based on my unparalleled customer service and reputation, not for the services I provide.

All businesses regardless of size need to keep that in mind when developing their marketing and workforce, or they will be left behind.