I suppose it would depend on your industry.  It’s geared toward music and film.

@patticakes

Chris Brogan once described SXSWi as “spring break for geeks.” That about sums it up.

( @iamconsulting there are two other SXSWs, film and music, but there definitely is an interactive one. Interactive and film overlap, and as the interactive and movie geeks leave, the musicians and groupies move in!)

I’ve gone twice. The first time I went to a few good sessions, but more mediocre ones. However, the parties and networking were awesome. And Austin is one of my favorite cities ever.

The second time the networking was even better, but there were no good sessions that I attended…and I went to quite a few.

So, it all depends on what you’re looking to accomplish. If you’re looking to learn something, I personally prefer NMX (previously BlogWorld) and the Success Summits that SME puts on, Facebook being the next one.

But, being able to write off a trip to Austin, grab some great BBQ and listen to some rooftop music? That’s awesome.

I still have no idea what the SXSW is….. 

@devanianjali Here is the main website http://www.sxsw.comIt honestly is Geek Spring Break via Chris Brogan every March in Austin, TX.I have some photos posted on my Google Plus profile from SXSW 2012http://google.com/+lauriedesautels

Hello! We are a small business and we are exhibiting at SXSW – Compared to other tech shows, it is half the cost of exhibiting. There are 3 shows – we will be at the Trade Show and they said last year they had 65,000 people go through over the 4 day time period. I’d absolutely look into it, depending on what your company does and who you are trying to reach. Best of luck!