Hi Everyone,
So I have to do a presentation on Thursday for a social media client and I’m looking for a strategy template to give it some structure. Can anyone suggest where I could find such a thing?

Hi Dea,
I need it for a proposal for a potential client.

Hi @keithmcguinness
I think I know what you mean; you’re looking for ways to take your ideas and silo them onto paper, correct?

With a short lived background in journalism, I think about the 5 W’s when I write strategies:

• Who – Who is the client? Add background to their current social media.  This is where you’d talk about the voice of the client.
• What – What are you presenting to them? Are you presenting a social media strategy or is it a part of an over all marketing plan? 
• Where – Where will the brand be? Meaning, what channels will you actively engage and monitor?
• When – This is frequency – how frequently will you send messages or monitor on behalf of the client?
• Why – What’s the over all goal? increase revenue? Increased customer base? This is where you would show your metrics for measurement.

Hope that helps! Have fun with the strategy and development!

@Salesfunnelqueen, what industry are you working to put the social media strategy together?