said 7 months, 1 week ago:
@supereb, @colintwilliams, @deniserubrightWHO? what a great question on item 4. We are working with many clients that when we started working with them they had their 18 year old receptionist look after Facebook because she ‘loves Facebook’. It’s a bit like making my 12 year old daughter an advertising executive because she loves watching TV.
If you have an objective (small business is typically to make the phone ring or have clients walk in the door of a retail premise) you then need a strategy and a process.
The boss needs to control this but you can appoint someone else to do the posting etc. as long as they work with in the guidelines to achieve the stated objectives /goals. Make sure the owner / boss monitors this though. Regularly through tools such as Hootsuite just to make sure you are on the right track in conveying the right brand and meeting objectives.
Great discussion and points raised.