said 1 year, 5 months ago:
@donpurdum @traehutchison @theodoresturos
All of the ideas that have been mentioned so far are ones I agree with. I especially agree with @donpurdum ‘s suggestions of ‘doing the hard work of defining who you want to target’ and inviting guest bloggers.
The key to improving your social media presence, or really your online presence in general, is going above and beyond creating great content on your pages and create great content in the forms of responses, comments, questions, and advice on other peoples pages too.
If you have a startup then I assume that you are acting through your Facebook business page. Choose the option to ‘act as the page’ and find businesses that are within your market or have similar interests and like their pages. Make a habit to check your newsfeed (still acting as the page) every day for 30 minutes or so and like their updates, make interesting comments, etc. The more you interact meaningfully with other pages the more they’ll want to know who you are and what your business does and start then interacting with you too.
And, even if they don’t start interacting with you right off the bat (which they probably won’t–these things take time to build) they will still probably check your page to see what you’re about since you left a comment on their page or liked one of their updates. They’ll find out a little bit about you and that will be one more business who knows you exist and what services or products you offer. Creating awareness like this is another big part of growing your company via social media.
I’d be happy to help you out and mentor you as well if you have any more questions. Perhaps with @theodoresturos and I both giving you some insight and mentoring advice you’ll be a ‘pro’ before you know it! Two heads are always better than one