All great companies start with asking the question “Why”.  You probably know or should know “What” you do and How you do it, but do you know ”Why”  The “Why”  is your purpose, cause or belief.  Why does your comapny exist?

 I’ll use Apple as an example. Steve Job’s  “Why” was “challenging the status quo”  How we listen to music, how we purchase music, use cell phones.  Bill Gates when he started was “To place a PC in every home….”

What’s your “Why”