@deairby

First let me congratulate you on instantly picking on the suggestion and starting a new forum for it. No ‘analysis paralysis’!!

The question we need to answer first is, for what outcome or purpose are we creating a SOP (Standard Operating Procedure)? Let me list two:

1. To ensure that there is a substantial increase in the footfall to your site

2. More importantly, ensuring that a majority of them get converted to being your client.

I have no readymade solution or SOP. As I introduced myself, I am a total novice and with each post I learn. So it has to be a collective activity and in aa manner that we test it on our sites and see the results…

Janardhan

@deairby @nadadurjanardhan I think my SOP for social media starts with the STRATEGY. It will be somewhat different for every business.

I see the following as some key points:

• Strategy
• Plan
• Content strategy
• Calendar
• Implementation
• Monitoring
• Results Review

If you have a lot of employees helping, then corporate guidelines may be necessary. But to me the very nature of “social” means less is more.

@joanmuschampfagnani

I agree less is more…I have SOPs in hundreds of pages and some in a couple too.I opt for simmplicity.

However, if you look at the social media landscape, every day there are 20 page articles on what to do and what not to do; there is no way to tell which advice to follow.

I have read your self introduction and being an ‘Ace’, I look forward to your help in reducing the clutter and focus on basics.

I am sorry if I am incoherent!

Janardhan

I don’t know many people that have written out their procedures or guidelines for the social media end of their business. I’m working on a list of SOP for social media for a Real Estate office. This will go directly into their employee handbook and will “teach” the employee how to post to their blog, Facebook page, LinkedIn and Google+. I know I looking at eating an elephant with this … but I’m going to chew it 1 bite at a time.

Does anyone know of any online resources for this?

@amyhallbiz and @joanmuschampfagnani

Yes, we do keep changing the jargon; went from ‘Best Practices’ to a more reasonable ‘Good Practices’….But, when we write an SOP, it is not something generalized. It becomes specific and has all the elemnts yo have so succinctly put forward.

One of my audience is the para-medics and nurses who are at the heart of primary health care system in India. In Tamil Nadu, one of the bigger States in the southern part, there are 13,000 nurses involved in this mammoth initiative. I come in contact with all of them as we do aa series of workshops for them on ‘Positive Attitude and Constructive Thinking’ with a focus on preventive healthcare and healing with Empathy.

My idea is that they have so much to share among themselves and to the world – the policy makers, administrators, society at large….- seldom is their voice heard. We have some clear KPIs and KRIs based on their job profile and our intention was to take a few and let them reflect and share their views for 9 months starting from march 15 or April 01, 2012; at the end of which we can have an alternative report of the State of the Health among rural citizens. This is one of the objectives.

If I take this one as an example, what is the best way to go about; should I create a blog or use a wiki….what kind of tools will help in aggregating the knowledge embedded in each message siimple so that we do not miss out the important ones. Oh, the questions are endless and I am sure you can second guess. In a way, I am retaining the trust imposed on us by our customer and trying to empower them; recognize their worth and make them self-realize their potential. Enough said…

janardhan 

@joanmuschanpfagnani

I will try the wiki route. I do not want all and sundry to enter and comment.

Janardhan