Joan Muschamp (Fagnani)
said 1 year, 2 months ago:
@nadadurjanardhan You are not incoherent, by any means. I agree there are lots of conflicting opinions out there,so choosing is made more difficult. Plus we often feel pressure to add on the next best thing.
FYI, because of my background, I tend to view SOPs as specific, comprehensive steps–much more so than a “Best Practices” (now a buzzword) guide. In my mind that’s why it doesn’t fit as well (semantics, I guess). The social media landscape changes so frequently it is hard to keep up, so you really have to undertand the overall strategy, who you want to reach, and go for them
In my cryptic post before, I was really saying everything should start with the business plan and goals , and the overall marketing strategy. Social media will likely play a part, but you have to have some basics defined to create your social media strategy.
In most cases, I do not view it as a stand alone piece. In fact, it ties in with your content strategy (which stems from your marketing strategy) so that the pieces all work together better.
Hopefully I”ve explained myself better, so we can improve the discussion and maybe uncover more specific areas of confusion.