said 1 year ago:
Has anyone played around with the Social Settings tab in Google Analytics?
You seem to be able to enter your social media profile URLs, but it’s not clear to what end.
Plus, the only example they give is youtube.com/user/example
Does this work with platforms Google doesn’t own?
What additional data do you get?
Here’s the “Help” (note my quotes):
If you leave the Web Property Prefix blank, you’ll see Activities data for the domain you are tracking with Google Analytics (e.g. example.com). If you also wish to see Activities data for properties such as your YouTube channel, enter your prefixes here; for example,youtube.com/example. Make your prefix as specific as possible (i.e. do not simply enter youtube.com). Activities data is only shown for properties from which your domain has received hits.