Small Business | Forum « Social Media/App Classes [How to advertise]

Social Media/App Classes [How to advertise] (7 posts)

Topic tags: blogging, social media classes, Webinars

Amani Roberts said
9 months, 3 weeks ago:
Hello everyone. I teach Social Media Classes and classes on Apps.
What would be the best way of advertising them? -so far I use Twitter, Facebook, and Linkedin. I am also in the process of partnering with a few co-working spaces. Any other ideas?
Also, I am beginning to start webinars as well. What is the best webinar software? I could pay $49/month for gotomeeting but interested in other solutions. Skype is also intruiging as well. Thoughts? Ideas?
Thanks.
@ahr19 | # | Top
Mac said
9 months, 3 weeks ago:
I have a contact in the UK that advertises in print media for his classes and does quite well.
@richardmclaughlin | # | Top
Amani Roberts said
9 months, 3 weeks ago:
Thanks for the reply. Is he advertising in niche print media sources or the big ones?
@ahr19 | # | Top
Volker Schnaars said
9 months, 3 weeks ago:
On you profile I can not see if you already have a blog. For me it all starts with a blog.Try to blog daily about you classes, use relevant keywords in your blog posts, promote your blog posts on social media, select relevant groups on facebook and linkedIn for your class offers. Post update about your classes in the selected group, start polls about class content in the group, last but definitely not least comment in groups give helpfull advice, start your own group about Apps and make it grow by inviting prospects.
As far as webinar services are concerned you might want to check out: http://www.brighttalk.com/
Good luck.Volker
@kontextb2b | # | Top
Rich Brooks said
9 months, 3 weeks ago:
@ahr19
If your class is more of a 101 beginner class, than I wouldn’t spend too much time advertising on social media.
You’ll do better advertising in traditional spaces where “newbies” who don’t know where to start might see your ad.
If it’s more advanced, then social media and a blog, as @kontextb2b suggests, would be a good place to promote it.
And, nothing beats an opt-in email newsletter for getting in front of your target audience, so start building that now if you haven’t already.
Good luck!
@rich-brooks | # | Top
Claudia Poeckl said
9 months, 3 weeks ago:
Agree to what @rich-brooks and @richardmclaughlin say: if your audience is new to social media you should pick them up where they currently stand, ie most likely outside social media channels.
For the app classes, which seem to be a bit more advanced, you can and should use social media channels as mentioned above (especially via blogs). If you have held a course already and by any chance made a video of it, you could post snippets of it on youtube (and relink to your various sites) to create curiosity. Same is possible with webinar content…
@claudiapoeckl | # | Top
Amani Roberts said
9 months, 3 weeks ago:
Thanks for the blog suggestion @kontextb2b . I will have to work on that and add it to my list of daily duties.
I will try out some local papers and print media and see what happens. And yes @Rich-Brooks, I have that email list and we have gotten a few inquiries to that.
Besides newspapers, I am thinking of advertising with local chamber of commerces newsletters, senior citizen homes and maybe local high schools? What do we think of those places? Anywhere else to ad in traditional mediums?
@ahr19 | # | Top