Social Media Examiner | Social Media Strategy | Topic Replies http://www.socialmediaexaminer.com/clubs/small-business/forum/topic/social-media-strategy/feed/ Social Media Strategy - Forum Topic in the Group Small Business Sat, 25 May 2013 08:01:32 +0000 http://buddypress.org/?v=1.5.5 en http://www.socialmediaexaminer.com/clubs/small-business/forum/topic/social-media-strategy/#post-8935<![CDATA[Durk Barton replied to the forum topic Social Media Strategy in the club Small Business]]>http://www.socialmediaexaminer.com/clubs/small-business/forum/topic/social-media-strategy/#post-8935 Mon, 09 Jan 2012 21:49:57 +0000 Durk Barton replied to the forum topic Social Media Strategy in the club Small Business I have to say that this thread has been most refreshing and an impetus. I certainly am now more fired up to learn the ins and outs of lead generation and customer confidence building in my artwork and animated […]

]]> http://www.socialmediaexaminer.com/clubs/small-business/forum/topic/social-media-strategy/#post-8557<![CDATA[Kevin Phillips replied to the forum topic Social Media Strategy in the club Small Business]]>http://www.socialmediaexaminer.com/clubs/small-business/forum/topic/social-media-strategy/#post-8557 Sun, 08 Jan 2012 22:11:40 +0000 Kevin Phillips replied to the forum topic Social Media Strategy in the club Small Business @kerisilk I'd be happy to dialogue with you offline if you prefer.

]]> http://www.socialmediaexaminer.com/clubs/small-business/forum/topic/social-media-strategy/#post-8556<![CDATA[Kevin Phillips replied to the forum topic Social Media Strategy in the club Small Business]]>http://www.socialmediaexaminer.com/clubs/small-business/forum/topic/social-media-strategy/#post-8556 Sun, 08 Jan 2012 22:10:35 +0000 Kevin Phillips replied to the forum topic Social Media Strategy in the club Small Business @Cas  When I visited your page I picked up on how genuine it felt.  I really did feel like it was a "Work At Home Person" connecting with Work At Home People.  Your sincerity goes a long way.  There is a lot of […]

]]> http://www.socialmediaexaminer.com/clubs/small-business/forum/topic/social-media-strategy/#post-8544<![CDATA[Cas McCullough replied to the forum topic Social Media Strategy in the club Small Business]]>http://www.socialmediaexaminer.com/clubs/small-business/forum/topic/social-media-strategy/#post-8544 Sun, 08 Jan 2012 21:24:39 +0000 Cas McCullough replied to the forum topic Social Media Strategy in the club Small Business @kevin Thanks for your questions and for that story about your client. Very interesting that in this day and age people still don't prioritise customer service.
1.  What practical impact has having 10,000 fans […]
]]> http://www.socialmediaexaminer.com/clubs/small-business/forum/topic/social-media-strategy/#post-8522<![CDATA[Keri K Silk replied to the forum topic Social Media Strategy in the club Small Business]]>http://www.socialmediaexaminer.com/clubs/small-business/forum/topic/social-media-strategy/#post-8522 Sun, 08 Jan 2012 20:26:22 +0000 Keri K Silk replied to the forum topic Social Media Strategy in the club Small Business @kevin  has a very valid gripe!  What ends up happening is tune out.  How many emails do I get that I quickly run past and delete, how many paid ads do people click on (except by mistake because you have a […]

]]> http://www.socialmediaexaminer.com/clubs/small-business/forum/topic/social-media-strategy/#post-8487<![CDATA[Kevin Phillips replied to the forum topic Social Media Strategy in the club Small Business]]>http://www.socialmediaexaminer.com/clubs/small-business/forum/topic/social-media-strategy/#post-8487 Sun, 08 Jan 2012 18:32:45 +0000 Kevin Phillips replied to the forum topic Social Media Strategy in the club Small Business @Dr. Angela  I appreciate the discipline and depth with which your think through the posts on your website. I am happy to endorse you as a genuine thought leader in this emerging industry.I spoke to a business […]

]]> http://www.socialmediaexaminer.com/clubs/small-business/forum/topic/social-media-strategy/#post-7732<![CDATA[Kevin Phillips replied to the forum topic Social Media Strategy in the club Small Business]]>http://www.socialmediaexaminer.com/clubs/small-business/forum/topic/social-media-strategy/#post-7732 Fri, 06 Jan 2012 16:36:16 +0000 Kevin Phillips replied to the forum topic Social Media Strategy in the club Small Business @Dr. Angela  Excellent Angela.  I like the way you have broken down your funnel into three phases:  Attraction, Trust, and Loyalty.  I am going to dig into your material.  Two questions:1.  Under Loyalty your […]

]]> http://www.socialmediaexaminer.com/clubs/small-business/forum/topic/social-media-strategy/#post-7728<![CDATA[Don Purdum replied to the forum topic Social Media Strategy in the club Small Business]]>http://www.socialmediaexaminer.com/clubs/small-business/forum/topic/social-media-strategy/#post-7728 Fri, 06 Jan 2012 16:26:42 +0000 Don Purdum replied to the forum topic Social Media Strategy in the club Small Business @marketingletterAngela, I've been reading through your materials since last week. It's good stuff folks that will definitely give you some ideas.

]]> http://www.socialmediaexaminer.com/clubs/small-business/forum/topic/social-media-strategy/#post-7721<![CDATA[Dr. Angela Hausman replied to the forum topic Social Media Strategy in the club Small Business]]>http://www.socialmediaexaminer.com/clubs/small-business/forum/topic/social-media-strategy/#post-7721 Fri, 06 Jan 2012 16:05:24 +0000 Dr. Angela Hausman replied to the forum topic Social Media Strategy in the club Small Business @kevin, what you're asking is a critically important issue in social media strategy -- that of getting to the granular aspects of how you do successful social media marketing.  You asked about a funnel and I have […]

]]> http://www.socialmediaexaminer.com/clubs/small-business/forum/topic/social-media-strategy/#post-7700<![CDATA[Kevin Phillips replied to the forum topic Social Media Strategy in the club Small Business]]>http://www.socialmediaexaminer.com/clubs/small-business/forum/topic/social-media-strategy/#post-7700 Fri, 06 Jan 2012 15:23:08 +0000 Kevin Phillips replied to the forum topic Social Media Strategy in the club Small Business @Cas Hi Cas, I visited your website.  Congratulations on hitting your 10,000 fan mark on Facebook.  A couple of quick questions: 1.  What practical impact has having 10,000 fans had on your business goals?  2.  […]

]]> http://www.socialmediaexaminer.com/clubs/small-business/forum/topic/social-media-strategy/#post-7655<![CDATA[Cas McCullough replied to the forum topic Social Media Strategy in the club Small Business]]>http://www.socialmediaexaminer.com/clubs/small-business/forum/topic/social-media-strategy/#post-7655 Fri, 06 Jan 2012 13:27:41 +0000 Cas McCullough replied to the forum topic Social Media Strategy in the club Small Business @kevin Hi Kevin, in my ebook I go into this topic. I use a relational business planning method which is based on communication principals, ie. 2 way communication being the core element to business planning. I […]

]]> http://www.socialmediaexaminer.com/clubs/small-business/forum/topic/social-media-strategy/#post-7573<![CDATA[Kevin Phillips replied to the forum topic Social Media Strategy in the club Small Business]]>http://www.socialmediaexaminer.com/clubs/small-business/forum/topic/social-media-strategy/#post-7573 Fri, 06 Jan 2012 04:10:59 +0000 Kevin Phillips replied to the forum topic Social Media Strategy in the club Small Business @Lindsay You are of course right.  Now, strategy consulting has some very well formed tools.  Available tools are, of course, a sign on a more mature discipline.  (Kurt Lewin gave us the concept of freezing and […]

]]> http://www.socialmediaexaminer.com/clubs/small-business/forum/topic/social-media-strategy/#post-7553<![CDATA[Dea Irby replied to the forum topic Social Media Strategy in the club Small Business]]>http://www.socialmediaexaminer.com/clubs/small-business/forum/topic/social-media-strategy/#post-7553 Fri, 06 Jan 2012 03:12:44 +0000 Dea Irby replied to the forum topic Social Media Strategy in the club Small Business thanks @lindsayhunt

]]> http://www.socialmediaexaminer.com/clubs/small-business/forum/topic/social-media-strategy/#post-7550<![CDATA[Lindsay Hunt replied to the forum topic Social Media Strategy in the club Small Business]]>http://www.socialmediaexaminer.com/clubs/small-business/forum/topic/social-media-strategy/#post-7550 Fri, 06 Jan 2012 03:09:59 +0000 Lindsay Hunt replied to the forum topic Social Media Strategy in the club Small Business @deairby Yes, you can find the book on Amazon here
@kevin I think Social Media is similar to any type of strategy consulting--part art and part science. You can run the numbers and make analysis, but you can never […]
]]> http://www.socialmediaexaminer.com/clubs/small-business/forum/topic/social-media-strategy/#post-7547<![CDATA[Dea Irby replied to the forum topic Social Media Strategy in the club Small Business]]>http://www.socialmediaexaminer.com/clubs/small-business/forum/topic/social-media-strategy/#post-7547 Fri, 06 Jan 2012 02:56:53 +0000 Dea Irby replied to the forum topic Social Media Strategy in the club Small Business Great, great question, Kevin. I, too, am lost in the general answers. Thanks for all the comments on this thread. I will be returning for further study. Is the book by Jason Falls on Amazon? @durkbarton @kevin <a href='http://www.socialmediaexaminer.com/members/lindsayhunt/&#039; […]

]]> http://www.socialmediaexaminer.com/clubs/small-business/forum/topic/social-media-strategy/#post-7537<![CDATA[Durk Barton replied to the forum topic Social Media Strategy in the club Small Business]]>http://www.socialmediaexaminer.com/clubs/small-business/forum/topic/social-media-strategy/#post-7537 Fri, 06 Jan 2012 02:11:37 +0000 Durk Barton replied to the forum topic Social Media Strategy in the club Small Business @kevin It seems to me that we are presented with a profound question for a pertinent consideration. We are truly defining paradigms here. We must be both pragmatic and practical. In the one consideration we obtain […]

]]> http://www.socialmediaexaminer.com/clubs/small-business/forum/topic/social-media-strategy/#post-7512<![CDATA[Kevin Phillips replied to the forum topic Social Media Strategy in the club Small Business]]>http://www.socialmediaexaminer.com/clubs/small-business/forum/topic/social-media-strategy/#post-7512 Fri, 06 Jan 2012 01:32:13 +0000 Kevin Phillips replied to the forum topic Social Media Strategy in the club Small Business @Lindsay Thanks for the response.  I am familiar with Jason Falls' book.  Would say that the goal questions are 1) random and infinite and impossible to nail down, or 2) finite and categorical.  That is, they do […]

]]> http://www.socialmediaexaminer.com/clubs/small-business/forum/topic/social-media-strategy/#post-7487<![CDATA[Lindsay Hunt replied to the forum topic Social Media Strategy in the club Small Business]]>http://www.socialmediaexaminer.com/clubs/small-business/forum/topic/social-media-strategy/#post-7487 Fri, 06 Jan 2012 00:43:12 +0000 Lindsay Hunt replied to the forum topic Social Media Strategy in the club Small Business @kevin A good book I read recently with concrete examples and numbers is No Bullshit Social Media by Jason Falls
As to some of your other questions, I think it's hard to come up with a one size fits all approach […]
]]> http://www.socialmediaexaminer.com/clubs/small-business/forum/topic/social-media-strategy/#post-7475<![CDATA[Kevin Phillips replied to the forum topic Social Media Strategy in the club Small Business]]>http://www.socialmediaexaminer.com/clubs/small-business/forum/topic/social-media-strategy/#post-7475 Fri, 06 Jan 2012 00:12:58 +0000 Kevin Phillips replied to the forum topic Social Media Strategy in the club Small Business @Joan Thanks for directing me to the previous discussion.  I reviewed the posts.  A couple of posts suggested their might be competence there, but the input remains general.  Set a goal.  Identify channels.  […]

]]> http://www.socialmediaexaminer.com/clubs/small-business/forum/topic/social-media-strategy/#post-7437<![CDATA[Dexter Eugenio replied to the forum topic Social Media Strategy in the club Small Business]]>http://www.socialmediaexaminer.com/clubs/small-business/forum/topic/social-media-strategy/#post-7437 Thu, 05 Jan 2012 22:35:17 +0000 Dexter Eugenio replied to the forum topic Social Media Strategy in the club Small Business i tend to break it down like thisstrategy = bau (business as usual - updates, content, engagement)campaign = projects (facebook ads, blogging focus, specifc platform targetting)strategy - i think you should start […]

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