Small Business | Forum « Social Media strategy for a burger joint

Social Media strategy for a burger joint (18 posts)

Naully Nicolas said
6 months, 3 weeks ago:
Hi all,
An Ad agency ask me to think about a social media strategy for a burger joint.
Here it is
https://www.box.com/s/vvypp75t9g7jj729frqj

What are you thoughts ?
@naullyn | # | Top
Russell Allert said
6 months, 3 weeks ago:
@naullyn Hi Naully
All very stock-standard stuff. All very boring. You are under-utilizing Facebook and are not really doing too much else that every other place is doing.
I think you need to think a little more outside the (burger) box and come up with something that is different and individual – use the brand for your inspiration. What are their values? What is their vision? Their style?
Russ
@russellallert | # | Top
Naully Nicolas said
6 months, 3 weeks ago:
Hi,
Thanks for insight. I had the same feeling with you.
The burger joint existed for quite sometime but they didn’t the competitor coming and try to catch up the social media train.
They love to say that they made the best american-style in town. They have no clearly values…The Ad agency didn’t give a lot of detail, but I’m guessing that they to transforms burger joint from a burger restaurant to the place to be….
My point of view is to create an online/offline experience with burger joint.
@naullyn | # | Top
Rich Brooks said
6 months, 3 weeks ago:
@naullyn
It’s a good start, but it does seem to lack specifics. I would give one or two examples from related businesses of how they used Twitter (for example) and how that could be repurposed for the Burger Joint.
@rich-brooks | # | Top
E N Brown said
6 months, 3 weeks ago:
Hello Naully @naullyn
@rich-brooks is right in his assessment. Study the direct competition. Find out what is working for them and build on that for further burger success. ;D
If you need help with competitive research and the brainstorming that would need to take place, give me a holler.
Eileen
@supereb | # | Top
Naully Nicolas said
6 months, 3 weeks ago:
@Rich Brooks
Actually in Switzerland, it’s quite rare to see small businesses using Twitter.
@naullyn | # | Top
Jeff Molander said
6 months, 3 weeks ago:
Hi, Naully…
I hope this Burger King case study might give you some new thoughts in terms of strategy. I, personally, believe that “brand” and culture, etc. etc. only goes so far. At some point you’ve got to lure customers to take an action—beyond sharing. Although there was a coupon used in this example there is more to be learned… in terms of how to design/model a campaign that creates buzz, supports brands and drives foot traffic into stores using social media (in ways that can be tracked to an ROI)…
http://econsultancy.com/us/blog/6356-restaurant-social-media
Jeff
@jeff-molander | # | Top
Diane Coville said
6 months, 3 weeks ago:
@naullyn What came too mind to me when I read your question was a perfect example (and I can’t believe no-one here mentioned it yet) was Joe Sorge and AJ Bombers Burgers. With what he did using Twitter and Foursquare, he went from grand opening of AJ Bombers to a huge success story in one year and there was a video Chris Brogan did with him on how he accomplished that. I found this link: http://www.chrisbrogan.com/how-social-media-can-power-your-business/ and the original video they did that went viral. Given that this was done around 2010 when Social Media was just being recognized as a powerful tool for marketing, if you are looking to make suggestions to this agency, I’d be referring to the numerous You Tube videos by Chris Brogan and Joe Sorge with lots of ideas and good advice.
@dcoville001 | # | Top
Kristy C. Cartier said
6 months, 3 weeks ago:
@naullyn Food is a passionate subject. I know because I conducted an employee survey once about an onsite deli. Luckily the outcome was a better facility. The burger joint needs to find its brand advocates and cultivate the relationship. Fun things to talk about might be “Topping of the Week” or “Best Location” if more than one.
Also, check out Five Guys: https://twitter.com/Five_Guys and https://www.facebook.com/fiveguys?fref=ts for ideas. Their food rocks and it looks like they do social media well too.
@kc_kreative | # | Top
Michael Pingree said
6 months, 3 weeks ago:
Rule #1 with food…you eat with your eyes first. Pinterest works great for most food related properties.
@michaelpingree | # | Top
Russell Allert said
6 months, 3 weeks ago:
@naullyn I disagree with @rich-brooks & @supereb – you need to look outside the burger or even the food industry and see what others are doing in other industries that you can adapt.
If you are just doing the same as the competition you aren’t going to stand out at all.
Do something unique in the industry.
Russ
@russellallert | # | Top
Milan Steskal said
6 months, 2 weeks ago:
@naullyn I’m working on a startup, which will help restaurants get more customers. It’s some kind of combination of Foursquare, Groupon and Facebook Offers. Drop me a message if you are interested.
@milan-steskal | # | Top
Naully Nicolas said
6 months, 2 weeks ago:
@milan-steskal I will be highly interested to get in touch with you.
@naullyn | # | Top
E N Brown said
6 months, 2 weeks ago:
Hello @naullyn —
No one said not to be creative. However, you DO need to know what the competition in the same marketplace is doing — this is how you will know what to do and what NOT to do. You don’t just study the websites on page one of Google only. You study the top 50 sites — go deeper and you will see what is NOT working.
When you have what you think is an original idea – make sure it is not being used by some burger joint that has wound up on page 47 of google. See?
There is always more than meets the eye if look deep enough.
Eileen
@supereb | # | Top
Naully Nicolas said
6 months, 2 weeks ago:
@supereb I completly agree. I also do some in-restaurant study
@naullyn | # | Top
E N Brown said
6 months, 2 weeks ago:
Hi Again @naullyn
It also might pay to brainstorm here a bit. You’d have to have some numbers in a row first as a guide but there are some pretty creative and savvy folks here.
Eileen
@supereb | # | Top
Ry Russell said
6 months, 2 weeks ago:
@naullyn There are so many ways to grow this brand. One tool you might want to utilize is the idea of growing an engaged audience out of a cause. Maybe this restaurant becomes the advocate for orphans, or animals, etc…. A portion of profits goes to this foundation and you create a cause that shares. I also see an engaged audience by maximizing current customers as your sales people. Coca Cola does a great job of this with their partnership with Subway. Take a photo of you coke product upload it to FB or Twitter for a chance to be used in an advertisement and win free products. You get that endorsement from friends and it was way more powerful then anything else.
@ryrussell | # | Top
Bob Green said
6 months ago:
@ryrussell I really like the ideas about taking photos of yourself indulging on the place’s food. Facebook can be great for this.
A campaign promoting best video commercial by kids would be a fun one. Win…what else…free food.
“Where do you take our take out?” Photos of where they eat…park, home, work, in the car…etc.
Or give away something valuable to the most checkins in one month. Maybe you’d have so many people trying to get in the most visits in a month that the prize could be a tablet or a tv.
I have seen some industry leaders using things like this.
@bob-green | # | Top