said 1 year, 3 months ago:
I need some advice, I have been reading, researching and following social media now for over a year, initially it was to drive traffic to a site I had created (www.qubranx.com – Any advice on making it better would be appreciated.)
That’s not the advice I need the most at this moment, all these led me to realizing it can be part of my organizations’s service offerings so we started offering it mostly for my church to better hone my skills, I have been able to deploy some successful social media campaigns and have gotten visibility as someone who knows social media considering it’s very virgin in my country Nigeria.
My issue now is how to bill clients that have approached us for the service, so far we have offered the following services;
Custom Facebook Pages (Minimum is 3 custom tabs & a landing page)
Managing wall interaction
Creating a plan and strategy i.e. Based on their objectives, we come up with a campaign and possible contests if need be
We currently charge; (Exchange rate is N160 to $1
Social media plan & strategy – $625 [N100,000]
Initial custom page setup – $125 [N20,000]
Custom Facebook Pages – $31 [N5,000]
Managing wall interaction – [We've pretty much done this for free, no idea how to bill for it]
My major challenge has been it’s a new service & concept for Nigerians, they are just opening up to it but they are skeptical and my target audience which are budding entrepreneurs, say it’s too pricey.
Could anyone advice me on how to defend the pricing or how to effectively present the service offering and its billing so that we don’t shoot ourselves in the foot.
This challenge has caused a delay in responding to clients in time, thus resulting in loss of business and I discover they go to someone else who does rubbish for them and then they end up saying Social media doesn’t work.
Would really appreciate any advice and help.