Social Media Qualifications (4 posts)

  • With more business owners recognizing the power of social media there is a shortage of qualified social media professionals to fill the jobs. I recently read a blog titled “Your nephew is not a social media expert”.  I’ve seen more and more “social media certification” courses pop up on the net.  There is no Official Social Media Association so it made me wonder what are the qualifications of a social media expert?

  • hi David, great question! i was thinking the same thing at one point-having gone through months/years of accreditation in my own field of work, and being in the academic community, i wonder how important this is to the general public? i think as a system, we are better able to manage what we don’t want, what we won’t endorse than what we approve, and going through the entire approval process for accreditation. this is where influence is important-those who influence us will determine what we will accept. I have been in contact with a number of ‘experts’ to learn about social media the last few years and, like finding a coach, it is all personal preference I think.
    I view social media as a tool, a method of communication, not unlike a cell phone or email address or a fax back in the day, and therefore, the whole idea of accreditation is an area of question for me, but not over concern. Our consumers will drive what we will accept as credible. For example, the nephew may be an expert in social media-he may not be an expert in business strategies for offering courses or advice to businesses on how to use it in their business. I have even heard the terms ‘social media ninja’, ‘social media messiah’, ‘social media guru’, and the list goes on! I wonder if social media, fits in with communication associations?
    s.

  • i would  give up on pinning  this idea  down…!!! lol…. its probably like antique  dealers,,,,  no  real  rules and   many self  proclaimed  people…and  many online   degrees….interesting that you  would  say there is a  shortage….i see a flood of web  service people  ,  on line anyway….

    . but social media is huge  and  local  businesses  want to  be there… .as   a person with a business  , i would   look  at the  media  persons  actual  results with   businesses   like mine.. and  best of all if i heard of  great  results   from  another  business  person i  know that would  be  great….

    one idea  easy to   miss ….helping someone with local  goals is a lot different than  helping  someone selling onlline to the world…and  a  hard part must  be  to put the   jargon into the   guy on the streets  language…

    @davidblide

  • A shortage of qualified social media professionals???
    I’ve only been on here a short time and it seems that the vast majority on this website claim to be
    social media professionals. There certainly doesn’t seem to be a shortage.


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