Social Media Policy (7 posts)

Topic tags: social media policy
  • I read this article  

    http://www.socialmediaexaminer.com/10-tips-for-creating-a-social-media-policy-for-your-business/

    and think it has some great tips.  I am looking for examples of some clear, concise social media policies to share as examples for a forum that I will be moderating. If you are able to share a link to a policy, I would appreciate the assistance.

  • great info, thanks for pointing it out, Dee @deereinhardt

  • @deereinhardt

    I think it really matters about the type of company you’re writing your policy for.

    For example, here’s a template for law firms I found: http://www.jaffepr.com/about-us/industry-insight/white-papers/social-media-policy-template

    Here’s one that’s for small biz: http://smallbiztrends.com/2011/10/social-media-policy-how-to.html

    I reviewed one for a hospital that was 7 pages long and made for great bed time reading. 

    Meanwhile, mine is “don’t be a jerk on the interwebs.” It’s served me well.

    Oh, and one last one-size-fits-all approach: http://socialfresh.com/a-template-to-help-start-your-social-media-policy/

    Good luck!

  • thanks @rich-brooks, I will provide all of these as a resource for the attendees. 

  • @deereinhardt Our policy is still being updated. I learned an important lesson last week when I tweeted on my personal account about our conference hotel and it affected my meeting planner. Lesson is, don’t use the conference hashtag!

    From an ASAE article by Joanne Duncan:Let’s discuss three key documents your organization should have regarding social media:1. Electronic communications policy2. Social media guidelines3. Social media strategy

    Examples of social media guidelines are as follows:Do:• Respect work commitments.• Be honest and considerate. Disclose that you work for the organization.• Be accurate. Verify information you intend to pass on. • Be informed. Know the message you are expected to convey. Write only about things that you know. Do not offer an opinion on something you are not knowledgeable on.• Respect copyright laws.• Be deliberate. In most cases you can’t “take back” something you have said, so take the time to consider your words and their impact.• Be committed. Follow up on conversations in the same manner as other business communication channels. If you create a point of presence (blog, Twitter page, Facebook page, and so forth), maintain it actively or delete it.• Be responsible. The lines between personal and professional communications are easily crossed. When you write about or on behalf of the organization, the perception is that you are speaking for the organization. Understand you could have personal liability for what you communicate.• Be aware. Know and follow the Terms of Use of any site you participate on.• Be vigilant. Report any inappropriate content you become aware of.• Be safe. Use proper IT security.• Be compliant. Follow organization policies and guidelines and include the approved legal disclaimer, or a link to it, on any site you create.Don’t:• Contradict the official organization’s position on any issue. It’s your responsibility to know what that position is.• Participate in inappropriate venues. Social media is a rapidly evolving area. In some cases, the medium can be the message. Do not post anywhere that participation, regardless of the content, would reflect poorly on your organization.• Let your other work suffer. Your participation in social networking should not be allowed to negatively affect your job performance.• Mix personal networking with business networking. Your messages should be strictly business-related.• Link to other sites. You may only link when you have explicit permission.• Disclose confidential information. Do not disclose confidential information of the organization, members, or vendors.• Share untrue or negative information about our vendors or members.• Be critical or speak negatively of our competitors.• Expect privacy.• Use material from others without prior permission.

  • thanks @kc_kreative those are all good points.  I actually like Zappo’s policy – don’t do anything to embarrass the company or yourself.

  • @deereinhardt I needed that last week :) Just hard when registration hotel staff is rude to you!


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