said 9 months, 3 weeks ago:
Not sure if this is helpful: we put together web marketing plans (including social media, but also SEO, mobile, webinars, etc.) for all of our clients.
We have a template we’ve created for each category, removing ones that are inappropriate for specific businesses. (Candy Store? You can probably lower the priority of LinkedIn.)
Once we’ve filled out all the categories we go back to the original goals & audience and prioritize our actions to accomplish those goals for that audience.