said 1 year, 4 months ago:
All small businesses considering social media marketing will at one point have to address this question: should I outsource my social media marketing to a professional, or should I do it myself?
Doing it yourself I feel like is ideal, but with the DIY approach comes a lot of time spent learning (and time = money), and a lack of experience.
Hiring someone internally is expensive (salary, overhead, benefits)
Outsourcing it to a consultant is a good option, but then you could face one major issue – your consultant doesn’t know your industry and/or brand voice well enough. You’re the expert, after all.
What’s your view on the topic? What have you tried that works, what hasn’t worked, what will you try in the future?