said 1 year, 5 months ago:
@samscholfield @russellallert @donpurdum @nickrock @alexandrabriggs It depends what you mean by a monitoring tool. I also use Hootsuite, and absolutely love it, but it provides limited monitoring capabilities per se. You can follow hashtags, program tweets and synch accounts, and it’s great at doing that. Tweetdeck and Seesmic are also known tools that do a similar great job, for free.
However, if the question truly is about monitoring tools, including measuring sentiment (positive vs negative) about your brand, identifying influencers speaking about your brand, these tools don’t cut it. You usually have to look into paying solutions, that include:
- Alterian SM2
There is a small agency in Montreal (Quebec) that I am familiar with, called Adviso, and they produced a comparative analysis for these 7 tools. You can download it for free by clicking on this link.