Joan Muschamp (Fagnani)
said 1 year, 4 months ago:
@samscholfield @mwwazup I, too am in a services startup.
Understand that first you should have an overall marketing strategy, and your key value proposition defined. You should also have identified your ideal customers.
As a startup, decide which networks will help you a) reach your prospects and b) grow your reputation. Since I don’t know if your are B2B or B2C, realize that I come from B2B, so that is my focus.
In services, your reputation is important, and likely it will be a major part of your brand. Here a blog helps, and Twitter is a good way to promote your blog posts, and also to find and follow other thought leaders in your market. Not only will you learn from them, you will likely find inspiration for a blog post of your own, which you can use as you comment on their post and link back.
If you are B2B, I recommend LinkedIn, but you must actively grow your network. Join groups and participate in relevant discussions. Listen to what prospects are asking and providers are saying.
Get your website in order, and content you can share via your social networks and blog.
It takes time to build an online reputation, and as I am learning, a lot of work goes into getting a business started. If marketing, is not your strong suit, there are many people (epecially on this forum) who can help you get your plans together.
Remember these are broad tips, and there are a lot of subtleties involved.