said 1 year, 3 months ago:
Timely question! I have done some consulting w/docs on SM, and currently work with a local hospital on their SM campaigns.
I just spoke to the Maine Bar Association on lawyers and SM.
In addition, I’m writing a quick start guide for Financial Advisors (FAs).
A friend of mine who’s an FA just dropped off his company’s SM policy. I literally LOL’d when I read it.
You can be on LinkedIn, but you can only use the firms email. You can request a connection. You can neither give nor receive recommendations. You can’t update your status. You can’t add anything to your bio THAT ISN’T ON YOUR BUSINESS CARD!!
The part that made me laugh out loud was that you could join groups, but you couldn’t participate in conversations. Can you imagine if they sent their FAs into networking events with the same instructions?!?
This is either going to be the shortest quick start guide ever or the toughest to write.
In all these industries, docs, lawyers and FAs need to check with their compliance departments first. There is a good reason for this. All we can hope for is that the compliance departments start looking at managing risk, rather than avoiding it entirely.
Right now I recommend these professions look to blogging and online videos to increase their online visibility and establish their credibility.