said 1 year, 4 months ago:
Just like anything else, you can be taught and read every article written on the subject, but if haven’t been able to go through trial and error and gain some experience, you won’t be able to fully understand it.
I think it’s extremely hard to teach social media marketing because it’s so new and so unpredictable. Of course there are best practices, but you can find those online (for free). I have sat through several “summits” and classes, yet rarely hear anyone say anything I didn’t already know.
In my opinion, it’s really all about trial and error. One thing may work for one business, but won’t work for another.
Certification may tell potential clients that you know the basics – but that’s about it