Social Media Apps for Conferences (20 posts)

  • Hello, everyone!

    Does anyone have any suggestions as to what are the best social apps for conference attendees?  As part of my work responsibilities, I am a member of the Mississippi SHRM Council and we have a yearly conference with about 250 attendees.   As Social Media Director, I want to make sure that we have social exposure and interaction this year.  
    I’ve already begun using the hashtag #MSSHRM17 on Twitter but was curious if there were other applications out there that would be good.
    My apologies if this question is posted within the wrong category.

  • @kylemj6977 Check with Social Media For Nonprofits. They’re online, Twitter (@SM4NP), FB and LinkedIn. When I volunteered with them, we had a live Twitter feed during the DC conference on a screen at the front of the room which was nice. I wish that I could give you more specific help but I’m in the same boat with my conference. I’m thinking of using Pinterest to showcase the winners of the awards program. 

  • @kc_kreative Thank you very much for the suggestion.  I will do so and will share back anything I find.

  • @grahamtomorrow I appreciate your response but I wasn’t looking for a mobile app for a business – just social aspects for a conference.  Thank you, regardless, for the reply.

  • @kylemj6977

    The hashtag is a good start. Twitter’s probably the best social app for conferences because everything’s happening so fast. Your hashtag may be a bit long…any way to shorten it?

    Promote the hashtag at the event and tell everyone to use it as they’re taking notes.

    I would also create a Foursquare place for the event. I did this for a social media conference we ran last year. I made sure I created it a week or so before the event, then checked in every day so I could be mayor! <evil laugh>

    I wrote a post for SME a while back on event marketing and social media. Not sure if this is what you’re looking for, but maybe it will help: http://www.socialmediaexaminer.com/12-ways-to-market-your-event-with-social-media/

  • @kylemj6977 Also, if you are going to incorporate Twitter, think about putting people’s handles on their nametags for easier identification. And even though QR codes aren’t widespread, it might be useful to have one or two for the schedule and Twitterfeed.

    I’ll try to do some research over the weekend too if I get my presentation done.

  • These are all great ideas!  As one of my HR Recruiting friends is known to say…WOO HOO!!!

    I have created a QR Code @kc_kreative and Foursquare is something that alot of people are familiar with @rich_brooks.  

    These should help.

  • @kylemj6977 I just remembered reading about a conference that used a bingo-like or passport program to get attendees to visit the exhibitor area. I believe that they received a prize or were entered into a drawing after visiting so many of the booths. This would be a good use of Foursquare if it can be used in that tight of a radius.

    Or you could create badges / patches for them to pick up in areas like benefits, recruiting, on boarding, crisis mgmt, conflict resolution, etc. (A couple of my friends are SHRM folk.)

  • You could also create user groups on Facebook, LinkedIn, or Ning so people could interact before the conference. Locals could share places of interest, good restaurants, fun places to hang out between sessions, etc. and attendees could share topics they want to know more about and then benefit from the wisdom of the group. ISTE, the International Society of Technology Educators conference, does this well by encouraging newbies to interact with veteran attendees before they pack their bags (and their walking shoes).

  • Thanks, Debbie.  You are all giving great ideas and making me feel like I am on the right track.

  • Here is another great option from an article by Viveka van Rosen…how to use LinkedIn at a conference…http://linkedintobusiness.com/tagging-your-way-into-toma-with-linkedin/

  • Briefly, Kyle, I’ve got an idea to share that I tried and got positive feedback on. It was more of an experiment on my own part and not something that was adopted at the event but I think you’ll get the idea.

    I created a Facebook page for a conference I was speaking at – more as a way to show the conference sponsors how they could use FB to get the dialog started before the event, have attendees have interactions during the event, as well as have a place for people to leave their feedback for each of the seminars that happened after the event.

    Here’s a link to the page: https://www.facebook.com/pages/Environmental-Action-2011/293849347309174

  • Thank you both!  Great reads!

  • Hey @Kyle -

    A friend of mine is speaking at a conference today in NYC and it occurred to me that they might have some leading edge technology going on that might be helpful for you. You can check out their entire site at http://www.toccon.com/toc2012 and you can see what my friend, Jesse McDougal is speaking on here http://www.toccon.com/toc2012/public/schedule/detail/22250

    I hope this helps…

  • @Kyle – This might interest you too… A app specifically for the TOCCON event - http://app.net/toolsofchange

  • Great thread and wonderful discussion! Keep it coming. This is gathering great information for future references. @kylemj6977 @bobfarnham @charlynshelton-socialmediainterpreter @debbielynnava @kc_kreative

  • Thanks @Dea, this is a great way to learn! I’m excited by the prospects. 

  • @bobfanrham Couldn’t you also do the same thing with a group, the advantage to that is if they join the group, the will always get an email too. ?

  • @Charlyn, BRILLIANT! Yes! That’s a great idea… Keep them coming!

  • I agree that it is a great discussion and is proving to be VERY helpful!  Thank you all for your responses!!!!!!!!!!!!!!!!!!


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