said 1 year, 6 months ago:
I believe strongly that they can co-exist.
Good social media builds on the some of the tenets handed down in Dale Carnegie’s book, How to Win Friends and Influence People and Steven Covey’s 7 Habits of Highly Successful People.
By helping others first, we in turn get helped.
Too often, people hear “sales maximization” and only think short term results. If you need immediate results, turn to advertising. If you’re looking for long term results, creating quality content that helps your audience is the true path to sales maximization.
At least, that’s been my experience.