said 1 year, 5 months ago:
Are you currently building an SMS list in addition to your email list?
I just finished inputting some data for a client and thought I’d share the numbers with you.
As a frame for you, this client is a restaurant and their method of list collection is by having their guests enroll in a rewards program.
The servers are to offer each guest an enrollment card right after they have placed their order. This is to happen on their first visit so there is no prior experience with the restaurant (which I think adds to the data as it could be compared to a squeeze page on a site as the person doesn’t know exactly what to expect on the other side).
Here’s the stats:
- There were 461 guests who signed up for the rewards program
- 418 gave their email address on the form
- 358 gave their mobile phone number and permission to send SMS messages
- 315 gave both email and mobile number for updates
- 113 gave only email address
- 43 gave only their mobile phone number
Guests on this list ranged from 18 to 75 with the majority of them falling in the 21 – 33 age bracket.
Enrolling for Rewards does not require any of the information, we only ask for a name so we can tie them to a card.
As for the offer, here’s how it reads:
“You’ll Receive News, Special Offers and Event Notifications All in Your Inbox”
I believe that SMS is crucial for businesses today and will always put my number and permission on web forms if they ask.
What are your thoughts and are you building a SMS list yet?