said 10 months, 1 week ago:
Love SME’s point system… ever-changing… reminds us all to keep stirring things up and trying something new…
Personally, for the last six months I’ve focused more on writing and producing content products, but recently jumped back into video marketing and (reluctantly) creating basic websites out of necessity for several vertical markets. I’m finding more and more with my video marketing services that certain vertical markets just don’t have websites… very strange… so in order to sell the video services, I have to build the Wordpress site for them. Pretty easy, peasy… but the reason I mention this is because I’m finding EASY rankings for videos I market and pain-in-the-butt rankings for normal website SERPs. I’m finding that all-out optimization of videos ranks sites faster, with almost opposite results if I start with the site. I woke up, took notice, and am focusing almost 80% of my time in feeding the Hungry Video Market whether through writing, production or creating PLR for it. For now, it’s almost like the websites are in the way of video channels, beating them in ratings and ease of ranking. Don’t think that will last — another change-up will come for sure — but for right now, it’s my lead gen tool of choice.
So for me, with all the fallout from Panda and Penguin, it seems everything’s a new ballgame. Kinda fun that way! Like SME and their point system, Google’s always changing, too. Make’s SME the perfect fun training ground to learn how to stay grounded, learn new ways for interaction that’s both enjoyable for all and productive for rankings, and keeps us all on the cutting edge.
Mike and the Gang’s just been brilliant about staying timely, fun, and relevant and I think the points-game has added a lot to those feelings. @richardmclaughlin
Ann, thanks for sharing those specifics. Looks like your making headway with a lot of creativity. Now I see where your daughter got all her smarts and creativity. The moment I discovered Pinterest, I though of you two and wondered how yall would make it go pop! Lol! @annfurnivall
And Trudy, OMG, I’m counting my blessing! Combines? You GOTTA be creative… totally customer focused and VERY creative.But that’s where corporate video was born… and I’ve never met more creative, more talented videographers than in the corporate video industry marketing high end very NOT glamorous products and services. They always had their trade shows and conventions in conjunction with the TV broadcasting industry and from visiting both worlds at once, corporate video screenwriters were the best storytellers by far. @trudyd1474