Interesting Article in the USA Today….. (5 posts)

Topic tags: mobile marketing
  • Hi I just found an interesting article in USA Today about using mobile marketing to increase sales, it is a good read, check it out here.. USA Today!

    Rick

  • @rlmosca

    What do you think the main takeaways are? How can people in the Club use this info?

  •  
    @rich-brooks

    The biggest takeaway in my opinion is the future of marketing and eCommerce is in mobile marketing, and businesses who want to survive are going to endorse and implement mobile marketing into their way of doing business.

    With over 50% 0f all local searches being performed on mobile device then that is where business needs to be found, go where your potential customers are, they are mobile!

    Most experts feel that within five years PC’s and lap tops etc. will be obsolete and 90% of business will be done on mobile devices.

    So I would recommend to club members who are business owners to embrace mobile marketing and to members who are consultants and marketing firms to do their clients a favor and inform them why they must become part of the mobile world, I always tell my clients “It is better to stay ahead of trends rather than play catchup, it takes longer and costs more to try to catchup to your competitors who were early adopters!”

  • @rlmosca

    I agree with you that more of our business will be mobile in the next few years. However, “most experts” have been predicting the death of desktops and laptops since the late 90′s.

    Bottom line is that TV didn’t replace radio, and I doubt that tablets and smart phones will ever completely replace laptops.

    But we are in agreement that mobile is a true agent of change in social media and web marketing.

  • @rich-brooks

    Thanks for your input, and I agree with your statement,  “Bottom line is that TV didn’t replace radio, and I doubt that tablets and smart phones will ever completely replace laptops.”

    That is why I predicted 90% of business will be done on mobile devices.


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