said 1 year, 5 months ago:
Just read a fascinating article in Forbes:
Should you give away your product?
I think Social Media Examiner’s free forum Networking Clubs could be a very good example of this marketing model. I’m curious to see how the percentage of converters in the Forbes article’s examples compare to what eventually happens with SME’s Small Biz Success Summit attendees.
This started me thinking about how this is exactly what other very successful IM marketers do to attract and keep large fan and blog lists, ultimately projecting their success skyward when those percentages convert to backend sales.
What do you think? Do you give away your product?