said 1 year ago:
@patrickknibbe Hi Patrick
First up, I want to say that is a great list of goals.
I take it you are looking for hard numbers? You may not get them with some of those goals. And to be honest, you don’t always need them.
I had the same issue with a credit union client. But I realised that having no presence is not a disadvantage, but a great place to start! And zero is a measure.
If they have no (or very little) brand presence online or on social media, then anything you add is growth and a positive.
If you can show that people are talking about the company then that is positive growth for number 1. Use sites like Social Mention and apps like Hootsuite to search for mentions.
I would break each goal down into its component parts. For example, Enhancing Public Relations – what does this actually mean? What do you mean by “enhance” – define it further, until you get to something more concrete.
One thing I will say is that if you are working with free tools only, you will have to do some measures manually, which will take time, but it is worth it, especially over the long term as you can start to see trends emerging.
Hope that helps.
PS. You may want to start with maybe 3 of the most important goals above to start with and then build it up over time.