Kristy C. Cartier
said 11 months, 2 weeks ago:
@matthewhall, in regards to the platform conversation that @philip started, there is also ON24 and Informz (more association-oriented). I use WebEx now and find it a bit unwieldy on the admin side.
We publicize our events via email, Twitter, Facebook and LinkedIn to our members. A few of our events are open to everyone so the social media aspect tends to produce good results. In March, using our full contact database and a supplemented list, we had over 200 people register for our research webinar.
Make the event copy enticing and offer images/snippets from the presentation to encourage registration. On Facebook, pin the event to the top of your page. Encourage the presenter, if someone other than you, to promote the event.
It all depends on if you want quantity or quality. You may have a large attendance but very few will be interested in buying (i.e. Mari Smith); while a select audience might be more apt to inquire more about your services (i.e. C-suite only).