said 1 year, 3 months ago:
Thanks for sharing that seo pricing survey data @robpeck
I think context is more important than the actual price breakdowns. If you set clear business goals with the seo expert and are measuring and tracking progress—not just vanity numbers but things of actual value to making business decisions, then a “good” price is going to reveal itself.
If you have a basic site, clear cut goals and minimal changes, then I can see $500 per month being reasonable. But I’d gauge that on the connection between increase traffic from organic search and number of keyword terms bringing traffic and if you’re making $501+ per month from that traffic. Spend money to make money, as long as you’re spending less than you’re making.
If you don’t know if the seo is working, then you have a crappy seo expert and you better move on, regardless of how nicely formatted the reports might be. Pay for the outcome, not the fancy reception area or glossy reports with line graphs going up.