Small Business | Forum « SEO Keywords

SEO Keywords (9 posts)

Topic tags: keywords, SEO

Kim said
9 months, 3 weeks ago:
Hi!
Is there value to using Keywords that have high competition when developing Keywords for SEO purposes on your site?
For example we are a local supermarket. Should I still use “supermarket” or “grocery“?
@kimberlycarlo | # | Top
Rich Brooks said
9 months, 3 weeks ago:
@kimberlycarlo
Great question! You shouldn’t avoid highly competitive terms, but understand that you will have your work cut out for you.
In this particular example, I’d work in both phrases, putting them into my titles, headers, intrasite links and body copy.
Also, this might be for a local business, so I’d “qualify” my phrases with cities or towns, i.e, “Portland Supermarket” or with other differentiators, i.e., “Organic Grocery” or “Independent Market.”
@rich-brooks | # | Top
Nichole Schlecht said
9 months, 3 weeks ago:
@kimberlycarlo
I think it depends of how relevant they are to your particular product/service/business. Choosing a keyword such as “Supermarket”, you’ll never rank for and you really wouldn’t want to unless you were a dictionary or wiki. Using modifiers, as @rich-brooks mentioned, can make a huge difference. Adding a location modifier is truly a necessity for local businesses. Not only will it help you rank higher in the area you are located in, you will also be attracting people that are more likely to shop at your store. Additionally, it cuts down on traffic that will have a high bounce rate.
@iamconsulting | # | Top
Kim said
9 months, 3 weeks ago:
Thanks @rich-brooks and @iamconsulting. I’m just scratching the surface of this thing.
@kimberlycarlo | # | Top
Nichole Schlecht said
9 months, 3 weeks ago:
@kimberlycarlo
No problem! If you have any quesrions or would like some help putting together your list, let me know. I’d be happy to help!
@iamconsulting | # | Top
Mikel Zaremba said
9 months, 2 weeks ago:
Kim,You are playing the “local seo” game and there is a lot you need to research before jumping into this. Consistency is huge when it comes to citation building your Name, Address, Phone Number (NAP) needs to be spot on across the web. You need to research your brand and competition, choose a keyword term, and stick with it.
I do seo for a client of ours that includes 7 grocery store locations.
One thing that you need to consider is competition for your keyword + location and that fact that Google will rank with synonyms.
I found for my client that they could dominate the market fairly easy in 5 of their locations for “supermarket” but that “grocery store” had a higher search volume and lower competition so I did the obvious there and went after “grocery store + location”.
In their highly competitive markets “supermarkets” was dominating search no matter if you searched “grocery store” or “supermarket” so I had a decision to make, and because of my competitive nature I challenged myself to see if I could beat out “supermarket” because it had a higher competition.
When it come to local seo you will always be seo’ng for your category and location. Also a lot of businesses miss the fact that the landing page (in a local business case its the contact page) can be optimized to help increase ranking on local search engines. Here is a great link on how to do that http://niftymarketing.com/wp-content/uploads/2012/07/optimal-6.jpg
I could go on and on about local seo. But, just remember the most important rule. Consistent citation building will help you win in the long run. If you need any help let me know and I can do a quick analysis for you and give you some guidance.
@mikelzaremba | # | Top
Preston Odenbrett said
9 months, 2 weeks ago:
I don’t know a lot about SEO, but one of the services my team is coming up with is to create a way to automate SEO with a no cost tool that is going to be released in November. I am getting more details tonight.. Message me if you want more information. I did SEO for a client of mine years ago, and we did get him up in the ranks, however his product/service never went very far in that particular town.. not sure why? Spent months and months looking at all the Keywords and placing them in every part of his website, then later he hired someone else to do the same… I personally think he got the same results form the other person as well. It is a tough game and you constantly have to be on it. That is why some experts charge what they do, it is a full time venture… and worse no guarantees. Or if you are up on a local search for 2 weeks, someone will find a way to knock you down… Can’t wait for the tool to be released to the general public so everyone can win instead of the companies that have the deep pockets.
@kimberlycarlo @rich-brooks @iamconsulting @mikelzaremba
@prestonodenbrett | # | Top
Andayi Morgan said
9 months, 2 weeks ago:
Hello all if you are having a hard time getting the right Keywords, I recently wrote an article on how to do keyword Research and Onpage optimizaton I am sure it will certainly help htp://webonmobi.info/how-to-do-keyword-research-and-onpage-seo/
@andayimorgan | # | Top
Amy Hall, Virtual Assistant for WordPress and MailChimp Help said
9 months, 2 weeks ago:
@kimberlycarlo The place you may want to concentrate on is Google Local. In my area for the words grocery stores, there were only 2 organic search spots above the Google Local Map area. The 2 organic spots were captured by local.yahoo and yellowpages.com. (Impossible competition to knock down.) The next 7 spots on page 1 were Google Local (Maps) spots. If it were me I would concentrate on getting my store into the Google Local area. (Which can be done, with some work.)
Google + Local used to be Google Places. You may need a specialist or a Google Local coach to help you to rank in this area. Let me know and I’ll refer one.
@amyhallbiz | # | Top