said 9 months, 2 weeks ago:
Kim,You are playing the “local seo” game and there is a lot you need to research before jumping into this. Consistency is huge when it comes to citation building your Name, Address, Phone Number (NAP) needs to be spot on across the web. You need to research your brand and competition, choose a keyword term, and stick with it.
I do seo for a client of ours that includes 7 grocery store locations.
One thing that you need to consider is competition for your keyword + location and that fact that Google will rank with synonyms.
I found for my client that they could dominate the market fairly easy in 5 of their locations for “supermarket” but that “grocery store” had a higher search volume and lower competition so I did the obvious there and went after “grocery store + location”.
In their highly competitive markets “supermarkets” was dominating search no matter if you searched “grocery store” or “supermarket” so I had a decision to make, and because of my competitive nature I challenged myself to see if I could beat out “supermarket” because it had a higher competition.
When it come to local seo you will always be seo’ng for your category and location. Also a lot of businesses miss the fact that the landing page (in a local business case its the contact page) can be optimized to help increase ranking on local search engines. Here is a great link on how to do that http://niftymarketing.com/wp-content/uploads/2012/07/optimal-6.jpg
I could go on and on about local seo. But, just remember the most important rule. Consistent citation building will help you win in the long run. If you need any help let me know and I can do a quick analysis for you and give you some guidance.