Small Business | Forum « Resource to get interviews from reporters/writers

Resource to get interviews from reporters/writers (7 posts)

Topic tags: HARO, PR, publicity

Joan Muschamp (Fagnani) said
1 year, 4 months ago:
If you can become a reporter’s good knowledge source, you improve your chances of getting more frequent publicity and growing your reputations. One place to start is with HARO, http://www.helpareporter.com
You can register for free to get the emails with calls for info on a variety of topics.
In the past I have have used it to successfully generate some interviews for myself as well as one of my former employers’ President (that got me some mileage!).
thought I would share this, and hope it helps someone.
@joanmuschampfagnani | # | Top
Fernando Cortes said
1 year, 4 months ago:
Thanks a lot @joanmuschampfagnani
Seems helpful, gonna check it out!
@fernandocortes | # | Top
Joan Muschamp (Fagnani) said
1 year, 4 months ago:
@fernandocortes you have to read their emails and respond quickly –if there is a tight deadline, they will let you know.
It’s really good if you have some niche expertise to share, but regardless, once you have a good interview, or arrange one for someone else, the reporter/writer will remember you. Good relationships to cultivate.
@joanmuschampfagnani | # | Top
Frederic Gonzalo said
1 year, 4 months ago:
@joanmuschampfagnani I had never heard of this HARO database, and yet I been involved, albeit indirectly, with PR and external communications for quite a while now. Thanks for the heads-up!
Will certainly look into it. Cheers,
@fredericgonzalo | # | Top
Diane Coville said
1 year, 4 months ago:
@Joanmuschampfagnani Someone told me about HARO several years ago. I signed up and started getting email notifications – they send them out in the morning, afternoon and evening. I responded to one almost immediately and the reporter contacted me to tell me she was using my Article verbatim, she gave me a mention in the article and then sent me the article to see in the publication. It was a great experience and gave me exposure. The second one I responded to I never heard back at all. I don’t know if the reporter used my article or did not. It is definitely worth using and contributing to.
@dcoville001 | # | Top
Joan Muschamp (Fagnani) said
1 year, 4 months ago:
@dcoville001 sometimes I have that ”empty” experience. I simply (kindly) believe the reporter was deluged with responses and didn’t have time or resources to respond to everyone.
@fernandocortes @fredericgonzalo there is another similar resource, and he is having a webinar on Mnday.I’m pasting below. I attended this and picked up some good tips, as well as better ways to explain things to clients.
If you missed my webinar yesterday on getting
maximum publicity in minimum time, I have
some good news.
I’m offering it again this coming Monday,
January 16th at your choice of two
times: 2 pm Eastern (11 am Pacific)
OR 7 pm Eastern (4 pm Pacific)
<<< Click here to register for Monday’s webinar >>>
Here are some of the highlights of what you’ll learn:
* A New Year’s resolution to set right now if you want
more publicity and sales. It’s a key strategy almost
every super-successful author I know has made a habit.
* How to plan out your 2012 publicity campaign(s) in
15 minutes or less.
* The single most important thing you need to know to
land media coverage.
* Why you’re probably overlooking a lot of high-impact
publicity outlets for what you’re promoting (don’t feel
bad … most people do!).
* What Tim Ferriss, author of the mega-bestselling
books “The Four-Hour Workweek” and “The Four-Hour Body”
told me is the #1 way to capitalize on social media to
get the word out about what you’re doing–particularly
if you’re just getting started.
* Why you need a YouTube strategy for 2012 and tips
for quickly creating yours.
* Five quick and easy ways to land publicity on high-
traffic blogs and turn that publicity into a steady
stream of sales and AND MUCH MORE!
<<< Click here to register for the webinar>>>>
I look forward to seeing you on Monday’s webinar!
All the Best,
Steve Harrison
@joanmuschampfagnani | # | Top
Durk Barton said
1 year, 4 months ago:
@Joanmuschampfagnani You have good suggestions and recommendations. I have added HARO to my favorites list. Thanks for a good headup.
@durkbarton | # | Top