said 1 year, 4 months ago:
Hi @sgsrecording –we are on the same page!
I’m so unhappy with my web analytics and currently researching what I must do to improve my search stats. It’s tempting to outsource the project, but I feel the need to learn by doing so that I can have the flexibility of making future changes. Plus, this type of know-how is always desirable.
So, while I don’t have any concrete design layout suggestions for you right now, here are a few things to be clear about (even if you end up outsourcing the update project):
1. Have a plan (at least an idea) for the structure of your site: the categories of services/products you provide. Everyone says, a simple (clean structure is best for user navigation). I like to think of this as my store layout. So, what kind of store do you want? I now know I have to reorganize my existing pages and tag them better for SEO.
2. Have a reasonably good idea how users search for your type of products/services — essentially through doing keyword (keyphrase) research and learning what your competition is doing. I’m using Google Keyword Tool for this.
3. Create LOTS of quality content for each category and around the keyword research to pull in your prospects. This is the hard part: quality AND quantity. But this is so essential to marketing, it’s a must-do. It might mean some old content will have to be discarded — if not up to your (new) quality standard.
4. Keep track of what works (say in terms of unique site visits); keep tweaking pages/content based on outcomes. BE PATIENT (the hardest part!). This I think is where the right kind of web host is important; one that has an uncluttered dashboard, integrated SEO, easy-to-understand analytics, etc.
Anyway, those are the things I’m working on at the moment as I plan my web re-do.
Aren’t you glad to be a member of this club???