So, I’m expanding my company SEO / SM marketing company.  We are creating 3 tiers of service.  

Tier 1 – this has basic set-up and disseminating content (that client already has — so we don’t do the content creation in this level) 

Tier 2 – this will have more content creation 

Tier 3 – this will be us monitoring/creating/disseminating all content doing the SEO etc.. (Basically doing all online marketing for them) 

So my question:  In my first tier we have an up front set up fee — and this is a charge for the time it takes to set up profiles etc…  For the other two tiers, are you supposed to keep a set up or is it called something else??? Or do most online marketing companies even have an up front charge? 

Tough question @DevaniAnjaliAlderson…

I am unclear if the set-up is part of the 2 other tiers?

At one time I had “packages” but I found that most clients wanted individualized services so I created an “A La Carte” Package where they could pick and choose what they needed.

I did and still do charge an up front Retainer Fee to get started with the client.