Rich Brooks said
1 year, 4 months ago: @jeniferswanson
I’m going to recommend against the moving logo, animated gif or not.
I don’t imagine that you’ll sell any more flowers because of it, and unless you hire a really good animator (read: expensive) it could come off as cheesy and hurt your brand, especially since you’re in the business of beauty!
A bouquet of roses doesn’t get any more beautiful because you add a sparkling, spinning pinwheel to the vase.
Less is more, and the money you save on the moving logo would be better spent on some SEO (Search Engine Optimization), a year’s worth of email marketing, or a custom designed Facebook landing page, as a few examples.
Good luck!