Small Business | Forum « QR Conversion Question

QR Conversion Question (10 posts)

Topic tags: conversion, mobile, qr, QR Codes, roi

Rich Brooks said
1 year, 2 months ago:
We recently setup a QR campaign for a client. Since it started a few weekend they have 400 scans and 50 email signups (the conversion component of the campaign.)
They just asked if this was a good number or not. To be honest, I don’t have any metrics to compare it to.
Any thoughts or suggestions would be appreciated.
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Chris Loeser said
1 year, 2 months ago:
You’re getting over 10%, I’d say that was pretty good if the intended effect was sign-ups…
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Preston Odenbrett said
1 year, 2 months ago:
10% in any campaign is good, when you look at most campaigns in print you would be lucky to get 1%.
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Don Grandy said
1 year, 2 months ago:
Did the email signups convert to sales?
@dongrandy | # | Top
Joan Muschamp (Fagnani) said
1 year, 2 months ago:
@rich-brooks if the goal was to get email signups for further development, then i think that’s an awesome conversion from the scans.
What interests me is how many impressions led to 400 scans, more from curiosity.
If this was an email based campaign to start, I’d run it again (minus the conversions) to see if frequency gets a similar result.
@joanmuschampfagnani | # | Top
said
1 year, 2 months ago:
@rich-brooks @joanmuschampfagnani I need to get in to the habit of posting when the links come through and not leaving it till a weekend
We ran a very simple competition with a travel client to win a holiday (just a 4 night break) using a QR code sign up – one lead to a splash landing page on website (for non FB people) and the other to a Facebook tab. Over a weekend they got 250 likes on their Facebook page and the same in email sign ups so it basically kickstarted their Facebook page and gave them a database as well and the only thing it cost them was our design and set up time and them giving 4 nights away at their lodge.
So in terms of conversion to sales I am not sure but it was more to get awareness and get their Facebook page going and that was achieved.
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Vincent Edwards said
1 year, 2 months ago:
Well, its like a funnel right? and it potentially reached people that you may have never otherwise reached. So, thats a good thing. Sometimes, one customer can bring 100′s.
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Jules Webb said
1 year, 2 months ago:
@rich-brooks
This isn’t exactly what you were asking about, but this article by Jamie Turner does have some good info on tracking QR codes. I hadn’t considered using short URL’s for QR codes before.
Tracking Your QR Code Marketing — A How-To Guide
http://60secondmarketer.com/blog/2012/03/13/tracking-your-qr-code-marketing-a-how-to-guide/
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Rich Brooks said
1 year, 2 months ago:
@chrisloeser: Yes, but it’s not 20% of everyone who saw the add, just 20% of everyone who bothered to scan it in in the first place.
@dongrandy: Not tracked. Goal was list building.
@joanmuschampfagnani: I don’t think we can track impressions, unless we knew how many people went to the deli counters at 27 unique speciality food stores.
@vincentedwards: true, but you have to look at the cost of the creative (my firm and an outside designer,) print costs, working with the deli managers and of course the cost of a LEG OF PROSCIUTTO! So there’s that.
@juleswebb: Cool, I’ll check it out.
If anyone’s interested in some more details, here’s a recap I wrote up: http://www.flyteblog.com/flyte/2012/03/how-to-run-a-qr-code-campaign.html
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Stephen Jackson said
1 year, 2 months ago:
QR Codes are having tremendous success in vitalizing print campaigns. However, realize that only 50% of cell phone in the US are smartphones. What are you doing to reach the other 50%.
I’m curious to know if your QR Code campaign led viewers to a mobile enabled website. If you driving mobile traffic to traditional websites you are going to get lower conversion rates. Additionally, how many steps where involved to complete the call to action? If you wanted a mobile database you can just used a QR code to direct traffic to a keyword or shortcode.
I produced a presentation that explains best practices for using QR Codes. http://www.slideshare.net/batdemon/qr-codes-for-fun-profit
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