said 1 year, 2 months ago:
@chrisloeser: Yes, but it’s not 20% of everyone who saw the add, just 20% of everyone who bothered to scan it in in the first place.
@dongrandy: Not tracked. Goal was list building.
@joanmuschampfagnani: I don’t think we can track impressions, unless we knew how many people went to the deli counters at 27 unique speciality food stores.
@vincentedwards: true, but you have to look at the cost of the creative (my firm and an outside designer,) print costs, working with the deli managers and of course the cost of a LEG OF PROSCIUTTO! So there’s that.
@juleswebb: Cool, I’ll check it out.
If anyone’s interested in some more details, here’s a recap I wrote up: http://www.flyteblog.com/flyte/2012/03/how-to-run-a-qr-code-campaign.html