QR Code Destination (8 posts)

Topic tags: engagement, Facebook, Google+, Links, QR Codes, Twitter
  • Profile picture of
    Authority
    Alexandra Briggs said
    1 year, 5 months ago:

    Some colleagues and I have been debating where we would like our QR codes to direct when on materials going out to prospects we have met with but may or may not be fully engaged. These individuals have already been to our website so we have ruled that out. We have Facebook, Twitter, and Google+ accounts and have tried to determine which would be best to link to through the QR Code. We have debated developing a “Social Media Landing Page” for the QR Code to lead to, but then they will likely divert to one of the pages but not necessarily all three. 

    Facebook has been the most difficult to develop the strong following for, so should the QR Codes direct straight to the Facebook business page? Would we then want to occasionally post the information for the Twitter and Google+ accounts on Facebook to generate the followers on the other mediums.

    Obviously there is not a right or wrong answer. I am just looking for thoughts and feedback from my fellow social media gurus! Any thoughts are appreciated!

    @alexandrabriggs | # | Top
  • Profile picture of
    Trailblazer
    Nick Rock said
    1 year, 5 months ago:

    I think it depends on what you are going to promote with your QR code. If it is product I would stick to the landing page, sure, mobile optimized!
    Maybe you could give some more information about your topic in your materials. What do you try to accomplish with your QR code? Product introduction, Lead generation, contact information, video presentation … If it’s just for the visibility to share your networks, choose a landing page and give them the option to choose which network to follow.

    As you said, they already have been on your different channels so what do you expect from them? What do you want them to do?

    CheersNick

    @nickrock | # | Top
  • Profile picture of
    Authority
    Alexandra Briggs said
    1 year, 5 months ago:

    @nickrock Those are great questions Nick. Ideally we are trying to promote our brand name overall with our prospects. We want to stay at the forefront of their minds when they are thinking about nursing programs. We do want them to follow our “brand” so they receive updates and see our name. Additionally a benefit we seek is for their “friends” to be forwarded the information or recommended to like us. 

    Do you think if we do the landing page we might be limiting ourselves? Obviously we would have mobile optimized pages. What do you think the likelihood would be for them to continue to one of the social media sites if they end up on the landing page. Do you think that they might not continue on? This has been one of my concerns with the landing page idea.

    @alexandrabriggs | # | Top
  • Profile picture of
    Trailblazer
    Nick Rock said
    1 year, 5 months ago:

    @alexandrabriggs

    As it should be a QR code to promote your brand I would suggest a landing page. Show them who you are and what you are doing. Give them an option to choose on which network they want to learn more about you. Sure, there should be also a link to your mobile friendly website.

    Today we should give our prospects the chance to choose. They should feel free to find choose their own way of information gathering. Testing could be an option but at the end, if the QR code is printed, it’s printed ;-)

    Maybe you could setup a URL which you could change later. This will help you to see what works and how to improve it. A URL could be redirected to another page if you want, keeping the QR code working.

    @nickrock | # | Top
  • Profile picture of
    Guide
    Trudy Phillips said
    1 year, 5 months ago:

    @nickrock, @alexandrabriggs.  I am pretty new to the QR concept and uses.  I would not want a QR that just took me to a page on a website and then guide the prospect away in another direction.  I would want the page to tell them some valuable information with a call to action.  And I would change it weekly or every two weeks so folks would come back.  Use the prospects time with value.  Just a few thoughts.

    @trudy | # | Top
  • Profile picture of
    Trailblazer
    Nick Rock said
    1 year, 5 months ago:

    @trudy Valid points! ;-)

    But for me, I don’t want to expect just the website if I’m taking the time to scan the code. If I have their materials, I could open my browser and visit their site at home.A QR code should attract me more than just your blog or website. It should give me something useful “on the go”. I’m not scanning it and read the whole website on my phone. We should remember that we are still using our phone and most likely we are at this time not close to our Mac/PC/Tablet.

    For me, I give QR codes a few seconds to attract or inform me. This decides if I’m leaving or staying. I’m asking myself, what does the QR code want to tell me which I don’t already know from the materials?

    For redirecting just to the website, it’s wasting my time. If they are using a vcard to the sales or consulting person, I would benefit from it as I don’t have to create a new contact.

    So, just speaking for me, if you use a QR code, give me something different.It is necessary to inform the user what to expect when scanning the QR code. If I know that I’m able to find handy links to your social media profiles along with some information – it would be more attracting. As said, it depends on the mission and the “material” the QR code should reflect.

    And you are absolutely correct: “Use the prospects time with value. ” ;-)

    @nickrock | # | Top
  • Profile picture of
    Master
    Frederic Gonzalo said
    1 year, 5 months ago:

    @alexandrabriggs @nickrock Excellent question. Instead of rehashing the content from his latest post, I recommend you read the latest post from Jay Baer’s Convince & Convert blog. It speaks specifically about this topic! ;-)

    3 Tips to Use QR Codes for Information, not Destination

    Cheers,
    Frederic

    @fredericgonzalo | # | Top
  • Profile picture of
    Ace
    Russell Allert said
    1 year, 5 months ago:

    @alexandrabriggs

    I am surprised that anyone is talking about QR codes. Does anyone really use them?

    Russell

    @russellallert | # | Top

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