said 11 months ago:
@ellenpartal Nice to meet a fellow Oregonian!
We’ve done a couple email purchases from list providers, and the return on it was not good to say the least. People were either trashing it/not reading it, or never opening it to begin with. The latter told me that we had out of date e-mail addresses (or “junk” ones people set up for these kinds of things.)
If you really want to go the way of mailer, a more effective method may be to rent a list from tradeshow hosts for events that are in your vertical. The events are targeted, and the information is guaranteed to be more current.
Just my two cents.