Small Business | Forum « Publicity « Social Media Examiner

Publicity (10 posts)

Topic tags: publicity, strategy

Joan Muschamp (Fagnani) said
1 year, 4 months ago:
Do you have a specific Publicity Strategy for your business? Why or why not?
What would you consider to be the most important elements?
I realize that your type of business, product, book, etc will affect the details, so I am thinking we need to stay with fundamentals that can provide more universal benefit to SME club members.
@joanmuschampfagnani | # | Top
Rich Brooks said
1 year, 4 months ago:
@joanmuschampfagnani
“Strategy” is such a strong word.
However, I feel that regular blogging helps with SEO and is the linchpin of a good social media strategy.
I also try and stay active in my social media outposts, and do public speaking as well.
@rich-brooks | # | Top
Joan Muschamp (Fagnani) said
1 year, 4 months ago:
@rich-brooks perhaps it’s better stated as an outline /calendar of activities specifically designed to get you “media” attention…including other bloggers as well asmore traditional news outlets. Publicity as oppposed to Internet presence or thought leadership
@joanmuschampfagnani | # | Top
Cas McCullough said
1 year, 4 months ago:
@joanmuschampfagnani I go for publicity as often as possible. It’s cheap and gives you credibility. We have planned campaigns for the year and do publicity around those. In fact, have a campaign coming up in February: International Work At Home Person Week!
@casmccullough | # | Top
Joan Muschamp (Fagnani) said
1 year, 4 months ago:
@casmccullough Cas I like your approach and think publicity is often missing from plans and strategees becase people think “expensive” or national. If you plan properly, it can be relatively inexpensive. I agree it ups credibility in ways advertising or networking cannot.
@joanmuschampfagnani | # | Top
Durk Barton said
1 year, 4 months ago:
@joanmuschampfagnani @casmccullough, I have been forced to accept the essential need to advertise my offerings. Over the years I have seen how easy it is for the public to forget you, what you do. Without a continual reminder of your existence your memory will fade. The phenomena of, “the one shot wonder”, comes to mind. I’ve always felt that any performer who gets a hit had better keep right on putting out more stuff somehow. The challenge is to keep the quality High.
@durkbarton | # | Top
Joan Muschamp (Fagnani) said
1 year, 4 months ago:
@durkbarton I am an advocate of a multi-pronged approach. It is too easy to put all your eggs in one basket. Publicity is one small angle, and its place in the plan should be reflective of the goals.
@joanmuschampfagnani | # | Top
Durk Barton said
1 year, 4 months ago:
@joanmuschampfagnani Joan I agree, especially in this increasingly more complicated world. The field of dreams is becoming more difficult to navigate and still remain sane. It is indeed constantly critical to determine what works best for you. Goal orientation is foremost; mostly you want to come through it all with a whole skin. A colleague of mine the other day was nearly in tears at the huge diversity of venues and websites that we are offered these days. I hope that I myself am able to wether the storm of chaos that the increasing number of offerings places before me. Oh, did I mention the opensource landscape;)
@durkbarton | # | Top
Joan Muschamp (Fagnani) said
1 year, 4 months ago:
@durkbarton I so hear you! In my plan, I have tried to break out my goals into monthly, quarterly, etc. and match benchmarks to each. Since this is totally new, I’m not sure what will need adjusting, but some things will tell over time.
For example, I set a goal of increasing Twitter followers by 10% a month. I far exceeded that in two weeks of being more active. So, I am adjusting the content calendar to accelerate some distribution, and upping the increase goal a bit for the first quarter. Next benchmark will see if I can sustain that growth, and if the content gets read.
@joanmuschampfagnani | # | Top
Durk Barton said
1 year, 4 months ago:
It’s refreshing to see a clear game plan. Likely, I will be following your example. <a href="mailto:p@joanmuschampfagnani“>@joanmuschampfagnani It’s clear that with so much to address that it is better to take this whole pie in small digestable nibbles over a sustained period of effort. Did I phrase that clearly enough? As a more bohemian personality it’s been quite an effort to discipline myself for these new paradigms.
@durkbarton | # | Top