Joan Muschamp (Fagnani)
said 1 year, 4 months ago:
@durkbarton I so hear you! In my plan, I have tried to break out my goals into monthly, quarterly, etc. and match benchmarks to each. Since this is totally new, I’m not sure what will need adjusting, but some things will tell over time.
For example, I set a goal of increasing Twitter followers by 10% a month. I far exceeded that in two weeks of being more active. So, I am adjusting the content calendar to accelerate some distribution, and upping the increase goal a bit for the first quarter. Next benchmark will see if I can sustain that growth, and if the content gets read.