said 9 months, 1 week ago:
I usually provide examples. If you don’t have your own, there are tons of social media success stories out there. Just do a search for “social media success stories”. I believe there is an article or two on SME that have some examples as well.
What I find is it’s not so much about persuading the clients. It needs to make sense and most of all there needs to be a reason behind jumping into social media. A lot of business owners and marketers think they need to be on social networks because others are doing it when that’s not really the case. It needs to be done strategically and with purpose or you’re wasting your time and the client’s money.
You need to figure out how social media will benefit them whether it be awareness, customer service, establishing authority, etc. and explain how social media will provide the solution. If it makes sense to the client, it’s a no-brainer.