Hello, experts,It’s been a while since I’ve handled press releases for anyone and I know the world has changed. A client asked me today how to distribute their news stories. They would be interested in regional coverage (Philadelphia/Camden) and neighborhood newspapers, but would also like to get their programs in front of radio and TV at times too. Have any of you used services like prweb or is it just as easy to create a Linked In group? What do you think? They have a web site and Facebook page but that’s about all as far as Social Media. There is one three-page story covering everything and we broke that up into smaller stories — photos and captions for shorter attention span media.

great question and I can’t wait to see all the answers, I need the answer for myself @judithgotwald @trudy

@judithgotwald @deairby

It doesnt hurt to pick up the phone and talk to some people.  Try to comb around local sites and check out which email address to send to.  They usually have specific emails for press releases.

However, I have sent many to emails without getting any responses, so I also am curious about the best way to get an editor’s attention.

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@judithgotwald @nelsonta @deairby I do agree with those who say relationships are very important. I use a lot of the free PR web services, but frankly I consider those more for search results than being picked up by big media–and many topics would never get picked up

One way to start developing connections is to cultivate reporters. There are two services that I use regularly: Reporter Connection and Help a Reporter Out (HARO). They send you frequent emails with direct reporter requests, and deadline information. You review the topics and specs and see if you can respond to any credibly. Once you help them well, you begin to start a relationship and if they write on the subject often, they will often call you early in the story. But you need to be able to respond quickly

Frankly I also use the topics as relationship building tools with people in my networks. If I see something that seems to be in the swim lane of someone I know or have met networking, I will send them the snippet with a note letting them know I thought of them. First, it expresses that I appreciate their expertise and consider them capable, and secondly it might offer them an opportunity they might have otherwise missed.

If you want info on my free PR sites list, message me privately please