Joan Muschamp (Fagnani)
said 1 year, 2 months ago:
@judithgotwald @nelsonta @deairby I do agree with those who say relationships are very important. I use a lot of the free PR web services, but frankly I consider those more for search results than being picked up by big media–and many topics would never get picked up
One way to start developing connections is to cultivate reporters. There are two services that I use regularly: Reporter Connection and Help a Reporter Out (HARO). They send you frequent emails with direct reporter requests, and deadline information. You review the topics and specs and see if you can respond to any credibly. Once you help them well, you begin to start a relationship and if they write on the subject often, they will often call you early in the story. But you need to be able to respond quickly
Frankly I also use the topics as relationship building tools with people in my networks. If I see something that seems to be in the swim lane of someone I know or have met networking, I will send them the snippet with a note letting them know I thought of them. First, it expresses that I appreciate their expertise and consider them capable, and secondly it might offer them an opportunity they might have otherwise missed.
If you want info on my free PR sites list, message me privately please